Everybody's looking for a little bit of fame when it comes to Twitter. It's almost impossible to scroll through your feed and not see a tweet with tens of thousands of likes and retweets. We all think we can achieve those 15 minutes of fame.

The truth is, there's probably a lot more that went into getting that tweet popular than meets the eye.

Tweetdecking is the art of stolen content and paid popularity. It's all run by an underground Twitter community who has a hand in a good portion of Twitter's trending content.

Users who run these communities, aka "decks," can have several accounts under them who help spread content.

Twitter users can pay to have these accounts retweet their content (original or not), and have it go viral. This opens up the opportunity to share Instagrams, SoundClouds, Etsy shops, and other personal accounts to gain even more popularity outside of Twitter.

If you seem to notice a lot of the same content floating around on Twitter, Tweetdecking plays a part in that as well.

Everyone seems to quote tweet the same responses to the same things, and the same "original" tweets keep making rounds as this helps keep deck owners and their members in business. They remain popular and keep making money by recreating tweets that have done well in the past.

This weird underground world of Twitter is not only clogging feeds with repeated content, but it breaks Twitter's spam policy, which prohibits selling, purchasing, or "artificially inflating" account interactions.

Old Twitter accounts such as @Dory and @CommonWhiteGirl were once favorites for humor, but in Twitter's attempt to clean shop and help end tweetdecking, these sites were found to be engaging in tweetdecking and ultimately shut down.

While everyone seems to know about Twitter's stolen content problem, people seem to be awfully quiet about it.

People who call out tweetdeckers can often be harassed or mass reported by those involved in the scheme.

In a very weird way, Twitter seems to have its own mafia.

What content becomes popular seems to fall into the hands of these users, and those who try to call them out are often silenced.

While Twitter seems to maintain the image of being a youthful, witty and easy going online community, it has a dark secret lying in plain site.

It's time we shine the light on this problem and clean up our feeds once and for all.