5 Trends Valentine's Day Statistics Say About Couples

5 Trends Valentine's Day Statistics Say About Couples

Consumer spending and shopping habits show some surprising trends on Valentine's Day.
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1. Cards for women, flowers for men

Men might be spending more, but women are buying all the cards. 85% of cards are bought by women. It’s second only to Christmas in its card-sending power. So, don’t be surprised when your female bestie, mom, or girlfriend gets you one. It’s statistics. And the men are the ones buying all the flowers, 73%. (Psst, also, 15% of women send themselves flowers! But we won’t tell).

2. Make it or break it

Valentine’s is a huge holiday. Over 54% of consumers celebrate it. And if you don’t, you might need to find a new girlfriend. 53% of women said they’d end their relationship if they didn’t get something. And if you did get her something, beware: 11,000 babies are conceived on February 14th every year, which doesn't include the 6 million couples that plan to pop the question. You might be making your relationship more permanent!

3. Singles be Tindering

There are roughly 105 million singles over 18 in America according to the Census Bureau. And there are more single women (53%) than men (47%). What’s a girl to do with a market that competitive? Tinder it up. Tinder saw an increase in traffic by 7.6% last Valentine’s. It’s never too late to get a date.

4. Men pick up the tab

What was once a religious holiday has become commercialized. The National Retail Federation says Valentine’s is a $19.7 billion industry. And, unsurprisingly, men spend more on Valentine’s Day than women. However, they spend nearly 50% more. The holiday costs the average man $130. According to Bank Rate, a box of chocolates is $15, diamond earrings are $300, a dozen roses costs $40, and a dinner for two averages $80, with champagne coming in around $50 a bottle. So even if he gets her roses and dinner, that’s $120.

5. It’s modernizing

A Lindt Chocolates survey found men who would once have sent cards now prefer to declare their love by text message or email. About 29% of people will receive a romantic text. That's not surprising since our phones are everything. However, gallantry is also dying.

Two-thirds of women expect to share the cost of their Valentine's Day dinner out. But some are taking it even further; more couples are opting not to buy each other gifts or even celebrate. This is the fourth year in a row Valentine’s Day participants are in decline. I guess spending loads of money on a Hallmark holiday isn't as romantic in the modern age. Couples would rather spend quality time together.

If you’re in a relationship with a woman, make sure you get her something. May I suggest a card? If you’re single and looking, don’t wallow in loneliness on the couch, get on a dating app. And, no, it’s not weird to get yourself flowers. Ladies, remember, it's a competitive market; appreciate what your man does get you. Or you could be modern, and just Netflix and chill this Valentine's Day.

Cover Image Credit: Rostislav Kralik

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To The Boy Who Made Me Love Again

Thank you for loving me and showing me how to love myself.

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To the boy who made me love again:

From the very beginning of our relationship, you showed me you were different. You showed me how I should be treated.

After dating someone for three years, falling in love was the last thing I wanted to do again. I did not want to grow close to anyone and fall in love with every little aspect of someone, but with you, it was so much different. You were different from other guys I had talked to. You have done small things for me that make me so happy. From offering to order me pizzas while I'm working to ordering me a key chain that says "drive safe," it's the little things you've done to make me love you.

During my previous relationship, I had come to a custom of pulling out my card to pay for dates and thought it was okay to accept the fact that good morning text did not exist. Every morning since we started dating, you never forget to text me good morning. We almost fight over who is going to pay, because I can't expect you to pay for every date. You have shown me what to expect in a relationship.

You never fail to make me happy. Whenever I say I'm hungry, you get me Mexican. When I want to watch Netflix, you immediately put on The Office. I can mention one thing I want and you buy it because you know it will make me happy. You give me forehead kisses and it puts a smile on my face. Whenever I am upset, you won't get off the phone until you figure out what is wrong and make sure everything is okay.

You make me feel beautiful. I can come over in leggings and socks and Birkenstocks or I can come over in a nice shirt and booties, but either way, you tell me I'm beautiful. Whenever I just wake up and look a hot mess, you look me in my eyes and tell me I'm beautiful.

You always tell me to be careful whenever I'm driving and you make sure to tell me you love me every night before you go to bed. You remind me of things I know I'll forget and you literally read my mind. You motivate me with my schooling and tell me how proud you are of me when I make a good grade.

I never wanted to date again and I especially did not want to fall in love; however, you are everything I dreamed of wanting. I am so blessed to have met you and fallen in love with you. So to the boy who made me want to love again, I love you and thank you for everything.

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36 Hobbies To Take Up If You Want To Be The Next Best 20-Something Grandma

Pursuing something with needle and thread is a good start

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Need a new hobby? Want to emulate a grandmother? Here are some great ideas for fun things to do in your spare time to get you ready to be the best grandma in 40-50 years!

1. Knitting

2. Baking

This hobby will also come with many friends wanting to try your creations.

3. Crocheting

4. Sudoku 

You gotta keep the mind healthy.

5. Crosswords

6. Cooking

7. Thrifting

Goodwill is your go-to for fabulous finds that won't break the bank.

8. Join a book club

Whether or not you actually read the book, either way it's a good way to socialize.

9. Yard Sale-ing

Don't tell me you didn't go yard sale-ing with your grandma at least once in your childhood.

10. Napping

11. Brunching

Food and friends (and a mimosa)... what's not to love about this hobby?

12. Spades

13. Hearts

14. Gardening

Figure out if you have a green thumb earlier rather than later.

15. Sewing

Being able to fix (or even make) your own clothes seems like both a creative outlet and a practical skill.

16. Antiquing

17. Cross-Stitching

Make some wall decorations for your room!

18. Power-walking

Why normal walk when you could speed walk?

19. Reading at 64-font on your Kindle

20. Read the newspaper

There's just something peaceful and nostalgic about reading a physical newspaper...

21. Collecting

Coins, dolls, you name it.... someone probably collects it.

22. Quilting

23. Rummy

24. Giving wise advice to those younger than you

25. Get a magazine subscription

26. Write hand-written letters to friends

It's fun and there is something so meaningful about taking the time to write it out and mail it.

27. Bridge

28. Curate a bomb matching pajama collection

29. Scrapbooking

Take your memories and add a creative touch... you won't regret it.

30. Tai Chi

I'm not a regular grandma, I'm a cool grandma...

31. Flower-arranging

32. Photography

Capture the moments of the loved ones around you!

33. Plan girls' trips with friends

34. Volunteer

Find time to give back to causes that you are passionate about!

35. Watch game shows

36. Watch soap operas

All the plot points and characters may be cringy, but they are so addicting!

Consider some of these hobbies if you find yourself looking for something to fill your time. When grandma-hood comes around, you'll be ready for it. And if you already do a lot of these things, well then we might as well go ahead and affectionately call you a 20-something grandma!

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