In the 21st century, YouTube has become a sensation. Google (who owns YouTube and operates it as a subsidiary) ranks it as the #2 web site in the world according to Alexa. YouTube videos are enjoyed by millions of people every day. Can you imagine how important YouTube is to brands in finding influencers?According to YouTube subscribers, we compiled this list. Influencers for brands are not necessarily the most subscribed YouTube channels. YouTube has excluded its own genre channels, such as Music, Gaming, and Sports (more than 97 million people subscribe to YouTube's music channel). A large number of VEVO channels are also excluded, along with official music channels for musicians.
The Top 5 YouTube Influencers who have established Personal Empires:
1. PewDiePie
As we have reported regularly, PewDiePie, aka Felix Arvid Ulf Kjellberg, is the number one YouTube influencer. He still enjoys huge popularity among his loyal fans despite the non-PC content of some of his videos. 111 million people subscribe to the Swedish YouTuber's channel, which was launched in 2010.His fan base is referred to as the Bro Army by PewDiePie. Generally, he follows the same formula for his videos.
The Bro Army member plays action, horror, and strategy games and comments on them as he plays, making each comment sound as if he was spending time with a friend.PewDiePie's controversy taught brands to do their homework before working with YouTube influencers, which is one lesson to learn from his controversies. Working with influencers requires a perfect fit between your brand and them. Due to the fact that he's not family-friendly and politically incorrect, PewDiePie is popular with his audience.
2. MrBeast
Jimmy Donaldson, aka MrBeast, has more than 88 million subscribers to his main YouTube channel. The number isn't the only one that's impressive. He counted 100,000 in a 2017 video. He has become a YouTube star because of this video.He is often seen making donations in videos that he shares because much of what he does is about making things count. MrBeast is passionate about giving back, from donating over 100 cars to giving away $1 million in one video.
3. Ishowspeed
4. Dude Perfect
Dude Perfect shares entertainment in the form of trick shots that young and old can enjoy together, unlike some of the other influencers on this list. Their YouTube channel, which has 57 million subscribers, was created by Tyler Toney, Cody Jones, Garrett Hilbert, and the twins (Coby and Cory Cotton). A global brand has been created by five best buds (and a panda) for the past 12 years. A ton of different products are available in their influencer merchandise store, thanks to their clever branding.
5. JuegaGerman
Germán Alejandro Garmendia Aranis created JuegaGerman in 2013. As a gaming channel, this is primarily used by him. He uploaded a video of himself playing Slender for his first upload. His numerous videos of him playing popular games have been uploaded since then.For someone who operates two channels, this channel has helped him break many records. Currently, there are nearly 46 million subscribers, and the channel is gaining viewers and subscribers rapidly. It is imperative to speak Spanish in order to understand JuegaGerman's jokes.