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Which of its features stand out in 2022? How does Snapchat make money? Is it still as popular in the US? Today, it has over 557 million active users. Snapchat has done this on the back of solid features that give users reasons to get excited. Let’s understand the popularity of Snapchat and its top seven features.

Snapchat: Statistics You Need to Know

Snapchat has been an integral part of the life of people who want to express their feelings and tell their stories using pictures. The growth in user base and the love of people towards the filters that Snapchat provides to take pictures has never seen a downfall.

Let’s get into some interesting details about this multimedia messenger app:

• Out of the 557 million users, 88.5 million are from the US. Interestingly, more than the total of the next 5 countries on the list.
• A study from Time concluded that, on average, users spend 30.4 minutes on Snapchat daily.
• 5 billion snaps are created daily by Snapchat users.
• Whopping 46% of Americans open the app more than once a day.

These numbers are as big as they look and feel since Snapchat has sat well with the users. Users think about the streak before eating the steak, which explains why the longest streak for snaps has been 2089+ snaps till now.

What keeps the users attached to the app? What features are the users so used to knowing that they create billions of snaps daily?

7 Features That Makes Snapchat a Success in 2022

Let’s see trending features that make Snapchat a popular platform today.

1) Snap: Share the Moments

The snap has been around since the start. Unlike Thanos’ snap, this snap is the moment of creation of a memory. Memory that imprints what the user is doing, feeling, and living in their day.

Source: Snapchat

The snaps are the heart of this app, and while considering building an app like Snapchat, you will need to consider a feature like this. However, please note that Snapchat doesn’t allow users to save snaps sent to them by other users.

2) Stories on Snapchat: Stay Connected with Friends

Snapchat introduced this ever-loved story feature way back in 2013. The feature allows users to post their snaps in a 24-hour format. The photos or videos stay on their profile for 24 hours and disappear after the given time limit.

Source: Snapchat

When building a social and multimedia app like this, you should not forget to add a story feature. Also, let your brain run wild on what else you can do with the feature to gain a notch over apps like Snapchat and Instagram.

3) Filters: Enhance, Enrich, and Allure Your Pictures

There are troops, not just some handful of people, who take pictures on Snapchat using the filters and post them on other social media handles. Snapchat filters are the key attraction for users.

Source: Sarah Soriano Wall

4) Lenses: Be What Makes You Happy

The lenses can make you see various things using augmented reality when you face your camera toward a place.

For example, in the below image, a fish can be seen on the screen, resulting from augmented reality.

Source: Snapchat

5) Chat: Connect, Text, and Express Personally

Snapchat allows users to chat with each other. Moreover, the users can select if they want their messages to get deleted after they are read or want to keep them in the chat.

Source: Phandroid

6) Memories: What did You do…Last Year?

As years pass by and the users keep using the app, a feature like this helps them relive nostalgic memories. When you build your app, keep this feature in mind since all the mainstream social media apps provide a feature like this.

7) Snapchat Ads: Finally, It's Here!!

Imagine having such a huge user base and introducing ads so late. Anyways, gone are the days of no ads on Snapchat, and now users can make ads for other viewers to see and buy their products or services.

Things to Keep in Mind When Making an App Like Snapchat

Before jumping into the development of a multimedia and social media app, there are a few things you will need to consider.

1. Validation of Idea: Does your idea really solve an existing problem? How is your app going to be better compared to present-day applications? What group of people would love your application? Answer questions like these before plunging into the seap of apps.
2. Capital for Development: Where will you find the investors for your application? Are you going to bootstrap it? Before jumping into app development, we suggest you get an estimation for building the app from scratch.

Signing Out - The Concluding Words…

The world doesn’t wait for anyone and grows blazing fast. If you want to make an app like Snapchat, you will need to think about what type of app people will love a year or two from now. We hope this blog has helped you understand the features that will make Snapchat a success even after 2022.