Much like the rest of the Earth, films have various "seasons" of release. You typically have the sprawling, big budget blockbusters released during the summer months when schools are out and you have smaller "awards focused" films released during the fall and winter. Spring is typically filled with smaller "average" films to hold people over until summer arrives, but I've notice a bit of change to these seasons recently.
Typically Summer is the big money making season for the film industry for the obvious reason I mentioned before. However, I've noticed that the big money making season has started to become December. I work at a movie theater in my home town and I can tell you that in 2017 we weren't as busy that summer as we were in December.
This is most likely caused by everyone being on break for the Holiday Season as well as the anticipated release of "Star Wars" films and Oscar contenders. However, I found it fascinating that I was busier in one month than the three that made up the Summer Season. That doesn't even compare to the shift in the Spring Season.
The usual Spring Season of films is pretty unremarkable and features films that just exist to pass the time until the Summer Season gets here. However, I've noticed that more and more big budget blockbusters getting released during this season. It's almost as if the Summer Season of film starts earlier and earlier.
For example, last year we had films like "Logan" and "Fate of the Furious" release in March and April. This year we have big films such as "Pacific Rim: Uprising", "A Wrinkle In Time", and "Rampage" being released in these same months. This is an interesting shift, because this past Summer really didn't feel as busy as other Summer Movie Seasons.
We had a few big hits like "Guardians of the Galaxay Vol. 2", "Wonder Woman", "Spider-Man: Homecoming", "War for the Planet of the Apes", and "Dunkirk", but other than those films most either under-performed or just bombed (like "The Mummy"). It's starting to feel like most of the big important films are shooting for Spring and Winter releases rather than Summer.
I'm not one hundred percent sure as to why this is, but if I had to take a guess I would say that the increasing importance of the global box office has shifted the importance of release seasons somewhat. Many countries, such as China, probably don't put that great of importance on seasons like Summer when it comes to seeing movies.
This noticeable shift raises interesting questions about the future of the film industry and the increased importance placed of foreign box office. Will future generations of film goers start to see Spring and Winter as the blockbuster movie season while the Summer blockbuster becomes a relic of the past? It's hard to tell this early what the future holds, but this is a interestingly recent and dramatic shift for an industry that has consistently kept its release seasons the same for over thirty to forty years. It's a fascinating time in film history to say the least.