We are living in the digital era, digital technologies such as VR, AR have brought many conveniences to the customer. This is making business leaders invest in customer experience now more than ever. Amazing UI, smart voice assistants, and multiple interfaces are becoming a part of consumers' buying journey. At the same time, it is difficult for legacy eCommerce platforms to keep up with the increasing demands. Organizations that rely on eCommerce as a core part of
their business model needs to adapt to keep a competitive edge – as such, many are transitioning to headless commerce to meet growing consumer expectations.

Let's Understand Headless Commerce-In its simplest form, headless commerce is an Ecommerce Solution provider company where the frontend presentation (head) has been decoupled from the backend commerce functionality using progressive web APIs. As eCommerce is adapting multichannel sales models, such as on mobile, social, or IoT channels, the traditional eCommerce platforms are not nimble. For all those different devices, you need to have a separate head of your store to be able to easily reach your audience (consumer). And that is exactly what Headless lets you do that.

Touch-points, where visitors interact and transact, are known as the head of the store. And where the business gets operated, product management, store management, inventory management, logistics, and so forth are parts of the body of that store. Using headless commerce helps enterprises
leverage more flexibility to create a unique experience for their visitors irrespective of the touchpoints. They can select and customize the features and functionalities of their commerce platform at their convenience.

Benefits of Headless Commerce:

• Front End Development: No design constrain, you can focus more on User Experience.
• Ease of Customization and Integration: Finally, you are able to develop your store without any barrier of technology supports. Because it is developed using a system of APIs, you can integrate any third-party tools.
• Faster Updates: Ease to update multiple storefronts at a considerable time. Performance: No hidden truth nowadays, your store performance plays a major role in the customer buying journey. With headless commerce, you are can deliver a wow experience to your customers.
• Flexibility for developers: Modular system; Faster development; Isolated team.
• Flexibility for merchants: Responsible team/developer for each service; Efficient Development; Fast go-to market.

Headless Commerce- the Future of Responsive Designs

Headless Commerce is a modern solution, which underpins several benefits and futuristic features. For example, in the age of virtual assistants like Alexa and Siri, it is difficult for business leaders to predict how their products will be reached out-to, by their consumers. Additionally, it would be too complex for eCommerce leaders to optimize their online store. Headless commerce uses emerging web browser APIs and features along with traditional progressive enhancement strategy to bring a native app-like user experience to cross-
platform web applications.

Let's take an example- Two decades back it was very simple, the stores were developed keeping the desktop device in mind, but after some year (2007) smartphones came into the market with a challenge to make the online applications responsive to both web and mobile. Now they need to cover
multiple devices in mind while developing the site and thus responsive design came for conventional websites. Today the demand is evolved we are opting for Smart devices. From Smartphone to SmartWatch. Smart TV, Smart Refrigerator, Smart Printer, Smart House, Smart Vehicle, and consumer are opting smart. And making an online store compatible with all access points is not possible with responsive UI. Therefore headless commerce is the need of the hour.

Conclusion

Evolving from the past, when smartphones came into the market, the companies who focused on mobile responsiveness have been able to offer a unique experiences to their customers. Similarly, in the current scenario with so many contact points, you need to consider headless commerce. Headless Commerce is like responsive designs one decade back, it is the future of coming decades.