A Thank You To Aerie's "The Real You Is Beautiful" Campaign

A Thank You To Aerie's "The Real You Is Beautiful" Campaign

The positive change the underwear industry is seeing thanks to Aerie's "The Real You Is Beautiful" campaign.

Victoria's Secret has always been my personal go-to store when shopping for underwear. Like most of my friends, I live for the 7/$27 sales and insanely comfortable hoodies that they alway seem to produce new versions of. And of course the fashion show is always something I look forward to. I plop myself down on the couch in sweatpants with a bowl of popcorn in my hand and get ready for my self esteem to drop as the perfect models walk out and dance across the runway.

Now I know these models are naturally thin, and work out all the time as well as eat healthy to maintain their bodies. And don't get me wrong, I absolutely adore both the Victoria's Secret and Pink brands. However, behind the flawless bodies are a team of professional photographers who work their magic to photoshop any "imperfections" out of the pictures taken of these women. Their women are all twig thin as well, setting a precedent for women all across the world. I understand that they have a certain look to keep up with when it comes to their brand, but what happened to diversity? What happened to a changing world where we embrace people of all shapes, sizes, and blemishes?

In 2014, the popular clothing store American Eagle announced that they would no longer be retouching the images of their models for their Aerie underwear line. They started a campaign using the hashtag #AerieREAL to promote self love, showing girls and women models embracing their natural selves. On top of all of this, they welcomed Barbie Ferreira onto their team, finally endorsing a "plus-sized" model. Iskra Lawrence also hit the world like a storm, telling her story of being rejected by modeling companies because she was too "big" to be a model yet too "small" to be a plus-sized model. Aerie welcomed her onto their team, inviting her to be the brand's spokesmodel.

Aerie is changing the way females look at themselves. What once was an industry that only size zero girls could enter, has now spread an empowering and positive message that has been going viral since it's first release. Aerie models have been breaking boundaries and spreading buzz about body positivity, motivating girls of all ages and sizes to look in the mirror and love what they see.

The models challenge society's beauty standards, daring critiques to look at them and say they aren't beautiful. Cellulite and stretch marks, two of the most commonly airbrushed items in most beauty industries are left alone, and body shapes and blemishes are not retouched. Social media has been blasted with images of the models and the hashtag #AerieREAL, and comments are made about wanting to change the industry, instead of changing their bodies. Aerie's models have learned to be confident in their own skin and are intent on proving to the rest of the world that they too have natural, raw beauty that doesn't need to be retouched.

I can admit I haven't quite given up my VS sports bras or signature PINK pajamas yet, because change is something that occurs over time. I have, however, found myself in Aerie stores more often than Victoria's Secret, and follow the social media accounts of the inspiring models who are displayed across the Aerie store fronts. Change may occur over time, but Aerie's "The Real You Is Beautiful" campaign is taking on the world as fast as possible, one untouched image at a time.

Cover Image Credit: www.huffingtonpost.com

Popular Right Now

To The Friends I Won't Talk To After High School

I sincerely hope, every great quality I saw in you, was imprinted on the world.


So, for the last four years I’ve seen you almost everyday. I’ve learned about your annoying little brother, your dogs and your crazy weekend stories. I’ve seen you rock the awful freshman year fashion, date, attend homecoming, study for AP tests, and get accepted into college.

Thank you for asking me about my day, filling me in on your boy drama and giving me the World History homework. Thank you for complimenting my outfits, laughing at me presenting in class and listening to me complain about my parents. Thank you for sending me your Quizlets and being excited for my accomplishments- every single one of them. I appreciate it all because I know that soon I won’t really see you again. And that makes me sad. I’ll no longer see your face every Monday morning, wave hello to you in the hallways or eat lunch with you ever again. We won't live in the same city and sooner or later you might even forget my name.

We didn’t hang out after school but none the less you impacted me in a huge way. You supported my passions, stood up for me and made me laugh. You gave me advice on life the way you saw it and you didn’t have to but you did. I think maybe in just the smallest way, you influenced me. You made me believe that there’s lots of good people in this world that are nice just because they can be. You were real with me and that's all I can really ask for. We were never in the same friend group or got together on the weekends but you were still a good friend to me. You saw me grow up before your eyes and watched me walk into class late with Starbucks every day. I think people like you don’t get enough credit because I might not talk to you after high school but you are still so important to me. So thanks.

With that said, I truly hope that our paths cross one day in the future. You can tell me about how your brothers doing or how you regret the college you picked. Or maybe one day I’ll see you in the grocery store with a ring on your finger and I’ll be so happy you finally got what you deserved so many guys ago.

And if we ever do cross paths, I sincerely hope you became everything you wanted to be. I hope you traveled to Italy, got your dream job and found the love of your life. I hope you have beautiful children and a fluffy dog named Charlie. I hope you found success in love before wealth and I hope you depended on yourself for happiness before anything else. I hope you visited your mom in college and I hope you hugged your little sister every chance you got. She’s in high school now and you always tell her how that was the time of your life. I sincerely hope, every great quality I saw in you, was imprinted on the world.

And hey, maybe I’ll see you at the reunion and maybe just maybe you’ll remember my face. If so, I’d like to catch up, coffee?



Cover Image Credit: High school Musical

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

Sorry Guys, Girls Actually Want Attention From Other Girls

Who else knows fashion, beauty, style, or looks better than other females themselves?


Men are ya know, "great." We love 'em (somedays). Some girls cry over men, run their lives around men, and make life choices because of men.

But, why should we try to impress men? Men don't understand the time it takes to "beat our face" with makeup. Men don't understand the soreness our arms experienced to get these perfect curls. Some men don't understand how excited we are to score big in the Urban Outfitters clearance section.

Some ladies live by "beauty is pain." But sorry guys, they are not here to impress you.

Why would some ladies spend all the time, effort, and money for men, when some men can't distinguish mascara from lipgloss.

Women are trying to impress other women.

You ever get a compliment from a fellow female and they're like, "Girl, yes girl. The outfit, the hair, YES." Ladies understand and appreciate our efforts.

Do you think what ladies post on social media is to get men pouring in their DMs? No.

We are sharing pictures to inspire and create a group of women to be creative and stylish themselves. Us ladies are trying to build an empire of strong women, and we will not spend time just to look good for men.

Related Content

Facebook Comments