Amazon is an ultimate and one-stop-shop for most of the e-commerce needs. Not just useful for the buyers, this provided an excellent platform for sellers too. To make it easier, Amazon started offering the service called "Fulfillment by Amazon", where the seller can store their products at the amazon warehouses, and Amazon will take care of all the packaging and deliveries. This service is provided at very minimal costs compared to third party packaging services or proper maintenance. Let's understand some essential digital marketing strategies for Amazon FBA to increase the purchases:

• Market Research:

Amazon is the most significant and powerful e-commerce in the market to fulfil most of the human needs. Sellers needs to understand what the audience is looking and make sure to complete their requirements. But how do you know what they need? Precisely the point of market research. It helps to understand what people are keen about, based on the seasons, events etc. You can take the surveys, questionnaires, online polls and understand how you can use your products as an opportunities to reach out to the potential customers. Use social media to conduct your research, where people are more active and tend to get more responses. And identify the research tools which can give you more critical and accurate information.

Also, start looking at amazon best sellers and make a note of what they're best at, and you're lagging? It will give a scope of improvement and eventually increase in sales.

• Optimize Product Titles and Descriptions:

Amazon allows the sellers to use 250 characters for the title, but it's not required to use all the characters. Some people have such claims, stuffing all their keywords which results in bad customer experience. Amazon too does not recommend this kind of behaviour and suppress the product listings of this kind. Add the title in a way using your most crucial keyword and main details of the product.

Use bullet points to describe your product. Curate the points in the way the customer make their decision to purchase right away. Include only essential and useful information. Unnecessary sentences can bore the audience. Just like the title, you can use some keywords in the description too. You can also add your brand story to give a full description of what they're buying and how trustworthy you are.

• Good SEO practices:

Just like Google, Amazon acts as a search engine for products ranking the products based on the content they have and based on the reviews by users. Amazon is indeed a massive place and highly competitive, which can make it challenging to get your products discovered. In this case, you need to have a good grip on the exact keywords that shows your products well and use them in your title and description to increase the chances of showing your product on top.

• Questions:

Answering the questions posed by users is one of the essential ways to promote your product. This increases the engagement rate and ranks your product well. And the best thing is you can't use many keywords in titles or descriptions, and they're not something that you can change once created. But while answering, you can use multiple keywords in different questions. The more the issues, the higher the chances of using keywords. Sounds logical? Yes, it is.

• Reviews:

It's human nature to show a positive attitude towards the products or services with good reviews. It's not limited to any platform, even amazon. It says that how good your product is and when someone who used it gives you a review about it, people tend to improve their trust towards your brand. Even if you get a negative review, you'll understand the improvements required to satisfy the requirements.

Amazon FBA is seamlessly a big project to create an environment for a secure ecommerce with its simple logistics, returns management, customer support management, storage spaces. As mentioned in Invest Burundi's review, Amazon selling machine course gives you an idea about how you can utilize Amazon machine to increase your product sellings. So, go ahead and check out further.