Stop Drinking Fiji Water

Stop Drinking Fiji Water

"Earth's Finest Water" Has a LOT of Problems and Drinking It Is One of Them

Stop Drinking Fiji Water

Between the niche aestheticism of Fiji and its deceptively "exotic" marketing and flavor, the famous water brand faces a lot of issues both practically and morally.

The brand so elegantly claims that the Fiji water is "bottled at the source, untouched by man, it's earth's finest water." But is Fiji Water all that it shakes up to be?

So Fiji Water does actually import around 300 million bottles of water from an aquifer in Viti Levu, Fiji. But the issue with their 99 year lease on the sacred aquifer is the fact that over half (53%) of the Fijian population does not have access to clean water. In fact, several areas directly surrounding the bottling plant rely on emergency supply water rationed by the government. Four gallons per family per week. This is what most of Fijians rely on.

In fact, the closest village to the bottling plant is a place called Rakirari. It's a small nearby town of a very tiny population, but with a history that spans generations back to the natives. Rakirari directly suffers from the clean water issue that most of Fiji does, as it has poor quality wells, crumbling pipes and infrastructure, and dysfunctional and flooding water plants.

Furthermore, Fiji still insists on selling the Fijian's their own water for $2 a bottle. It is important to note also that Fiji is a country in which the minimum wage is only... $2.32/hour. Unless, of course, one is fortunate to actually work for Fiji. Then their salary increases almost five fold with added worker benefits. But such an area is extremely competitive, and most Fijians do not end up working for Fiji Water.

Fiji Water, surprisingly, has a remarkable hold on not just the economy, but the government itself. Estimated to contribute 3% to the country's total GDP and consists of 20% of Fiji's total exports, Fiji Water claims their leave would be detrimental to the country itself. The Fijian government has on multiple occasions attempted to impose taxes on the water bottle exports, but Fiji Water ended up firing every single employee and closed its plant for a small period of time. This hurt the local economy deeply and the Fiji government eventually gave in. So currently Fiji Water is still enjoying a two decade long tax free holiday.

But their hold gets even deeper. In 2009 when Mother Jones reporter Anna Lenzer travelled to Fiji to do a report on the company, the military junta in power arrested her and threatened to throw her in prison for life. They interrogated her on the basis that she actually worked for a competitor water company and was trying to expose the company to have it shut down. Anna was arrested by the Fijian military almost as if it were on behalf of Fiji Water itself.

If that doesn't say anything, maybe this does. The average water bottle sold in America weighs about 2.5 ounces without the water. Fiji water bottle weigh at an exorbitant 4.15 ounces. And that is the small bottle. The bottle of waters you end up buying for $4 a pop and you get two sips in and it is done. At 4.15oz a bottle, the Fiji bottling plant produces 50,000/hr. Every hour they pump out 13,000 pounds of their unique Chinese produced plastic. Per year it adds up to almost 50 million pounds of plastic that ends up in landfills or our oceans. This plastic production is actually 60% more than the average water brand sold in America.

Finally, according to Pablo Päster, a sustainability engineer at Triple Pundit, the exorbitant plastic produces a disturbingly high number of waste. According to a study conducted by him, a one liter bottle of Fiji water costs about 26 liters of water to produce, a kilogram of fossil fuels to make the plastic, and releases almost a pound of fossil fuels in the form of CO2 emissions. This is due to the fact that Fiji only exports water from a remote island, and the waste produced from exporting it 1000s of miles everywhere around the world is grossly high.

So maybe before you purchase that "luxury" water for $4, think about the Fijians that don't have access to the same water you're buying from their country. Think about the pound of carbon emissions that results from that singular bottle. Think about the 60% more plastic that is wasted by using Fiji's exorbitant bottle shape. Because that $4 isn't just going towards the "exotic" flavor. It's going towards a whole lot more than just that.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

119 People Reveal How The Pandemic Has Affected Their Love Lives, And Honestly... Relatable

"I haven't been able to get out of the 'talking phase' with anyone."

The reality is, there's no part of life the pandemic hasn't affected. Whether it's your work life, your home life, your social life, or your love life, coronavirus (COVID-19) is wreaking havoc on just about everything — not to mention people's health.

When it comes to romance, in particular, people are all handling things differently and there's no "right way" of making it through, regardless of your relationship status (single, taken, married, divorced, you name it). So, some of Swoon's creators sought out to hear from various individuals on how exactly their love lives have been affected since quarantine began.

Keep Reading... Show less

Megan Thee Stallion and Cardi B just dropped the hottest summer single yet. It's called "WAP" and we're going to get into all the intoxicating lyrics.

This song empowers females and their sexuality. These women put the ridiculous music industry female beef to bed, and I mean tucked away in a coma.

Keep Reading... Show less

How To Write Down The Holy Grail Recipe Everyone Begs You To Make

Because everyone has a signature cocktail, cake, or pasta they bring to every potluck.


From back when I used to bring my mom's classic white chocolate chip cookies to preschool on my birthday to now stirring up my signature tequila cocktails at every friends' barbecue, I've always had a couple of standby recipes in my culinary rotation.

Keep Reading... Show less

Meet My Cat: Cheshire, The Stray Turned House Cat Who Lives in Michigan

I never considered myself a cat person, but Chess immediately stole my heart.

Madelyn Darbonne

In 2016, a stray cat gave birth to a litter of three grey kittens on my aunt and uncle's property. I had never considered myself to be much of a cat person, but these furballs immediately stole my heart. I got to watch them grow up until they were old enough to leave their mother's side.

Keep Reading... Show less

How To Binge-Watch A TV Show —And Then Write A Review About It

Writing your favorite and least favorite things about a show could not be more fun.

Photo by Mollie Sivaram on Unsplash

Looking for a new show to binge? Stop scrolling through your options and listen.

Sometimes a good show doesn't come down to the genre or the actors involved, it comes down to the fact that it is simply a GOOD show. If any of these things sound appealing to you, you should definitely watch.

Keep Reading... Show less
Health and Wellness

11 Reasons Why Getting A Cat Is The Best Thing You Can Do For Your Mental Health

Cats may mess up your puzzles but they'll always love you unconditionally — as long as you have some catnip, that is.

Scout Guarino

Alright, everyone, it's time to stop spreading the rumor that all cats are mean, aloof, and hate everyone. Like dogs, each cat has its own personality and tendencies. Some like a lot of attention, some like less — each person has to find the right cat for them. As for me, my cats Bienfu and Reptar have seen me at my worst, but they've also helped pull me out of it. They're a constant in my life and they give me the strength to get through the day in spite of my depression, and there's even scientific evidence to support it!

Keep Reading... Show less

I've been bleaching my hair since I was in seventh grade. Yes, you read that correctly, seventh grade. That's nearly 10 years of maintaining a very light shade of blonde that too-often brings about dryness and brittle strands.

Keep Reading... Show less

Chances are if you're here, you're probably interested in writing an open letter. Yay! We're excited to have you.

Of course, not all open letters are created equal. In fact, there's a recipe to writing one for Odyssey that'll get featured on one of our many verticals. When it comes to Swoon specifically (for those new around here, that's our dating and relationships vertical), we receive dozens of open letters each month, many of which are all very similar.

Keep Reading... Show less

With a new phone comes great responsibility: Do not break it! And the best way to do that is with a case. However, picking a case can be a challenge. No need to fret, I am here to help break down some of the best cases for the new iPhone SE 2020. Honestly, I think it's going to be impossible to choose!

Keep Reading... Show less

To some who have been out of the dating world for a while, it can be hard to get back into the swing of things after being single for some time. So, I asked 26 people what they think is important to know before looking for love again, here's what they had to say.

Keep Reading... Show less
Facebook Comments