With December closely approaching, ‘tis the season to be jolly, right? That was what Starbucks thought when it launched its annual holiday cup line on Nov. 1. But instead of bringing cups of cheer, it brought cups of controversy.

For several years now, customers grew accustom to receiving a red cup at this time of the year instead of Starbucks’ signature white. The only difference between this year and the past is that 2015’s design is just red with the bottom being darker than the top, nothing added on. Those before it had other designs across the cup such as snowflakes and ornaments.

2015's design.

Where does the controversy come in? Some customers feel that without additional artwork associated with Christmas, Starbucks is trying to distance itself from the holiday as well as Christ, at least according to Joshua Feuerstein.

Feuerstein published a video via Facebook, which has since then went viral.

The video begins with Feuerstein saying, "I think in the age of political correctness we become so open-minded our brains have literally fallen out of our head. Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? That’s why they’re just plain red." He continues to state that he wants to take it a step further and instead of boycotting, start a movement "#MerryChristmasStarbucks." “Choose to not be political correct,’ just correct,” Feuerstein finishes.

There are others that agree with Feuerstein, but it is not Starbucks that is receiving the most flack. It is actually the "movement." The whole fiasco is taking Twitter by storm and has even inspired several memes.