Soundcloud, Unconventional Advertising strategies through Influence Marketing

Soundcloud, Unconventional Advertising strategies through Influence Marketing

Soundcloud Marketing

Classified ads at the back of the newspaper aren't cutting it anymore. Influence marketing is the new name of the online game. Social media presence is wide and varied, and advertising has to adapt to fit the needs of a brand online. Sometimes, that means adopting unconventional advertising strategies.

Soundcloud is one such unconventional strategy. The user-created content based platform used to be the home of underground artists trying to share their work with a larger audience, and now encompasses everything from mainstream artists to podcasts.

Brands are getting in on the action, too. Media with a storytelling background like the National Public Radio (NPR) has a presence on Soundcloud now, and popular brands like Red Bull have released audio exclusive content on Soundcloud as well.

Clearly, you don't have to be a musician to use Soundcloud to advertise your brand, but where do you start? Here's a few things you should know.

Why Soundcloud?

Soundcloud is a popular audio sharing platform, second only to YouTube as a music streaming service, specifically for discovering new music. With hundreds of millions of active users and ten hours of audio uploaded every minute, Soundcloud has carved out a niche for itself as a place for streaming audio of all kinds.

Soundcloud has a few features that contribute to its popularity. For one thing, anyone can sign up for free to publish a limited amount of audio. As long as you have a voice recorder, you can start putting your content on Soundcloud, because the platform does not discriminate against low quality recordings.

Another feature that contributes to the culture of Soundcloud is the time tagged comment system. Not only can an audience interact on audio, they can hone in on specific parts of the audio. This can be important for longer pieces, or pieces offering information, letting users comment positively or negatively on the things that caught their attention the most and connect with other users.

There are many services based around Soundcloud to help new creators get started, letting them buy new followers and more aggressive marketing for their audio. Soundcloud itself offers higher services to paying customers with Premier and Pro, which offer more hosting space and analytics.

For a newcomer to the social media advertising game, Soundcloud offers a lot of ways to break in and become an influencer yourself.

Find your target audience

Like any platform with this many users, Soundcloud has communities within itself. Obviously, the music area will separate by genre, but other forms of audio can be split up by topic. Podcasts will often have different communities based off the Health songs content they produce.

To break into a community and become an influencer, it's important to find the people producing similar content to you. Connecting with them is an option that would be advantageous for you, by sharing their work or replying to it. Over time, they will come to see your name and remember you. This is where carefully choosing your brand name and coordinating images will become important.

Once you have found the community that best fits the content you will produce to promote your brand, you can move on to creating that content.

Set up a publishing schedule

Creating a Soundcloud account only to neglect it by posting sporadically or not at all would be an exercise in futility and a waste of your time. What keeps your audience coming back to you and builds their loyalty is consistent uploads.

Take a look at the content you aim to create. Based on what you're producing, how often can you consistently produce it? Try to structure your upload schedule around that.

Remember that when it comes to Soundcloud, there are ways to stay relevant past just uploads. You can share other content with your audience as well, and that is useful not only for interacting with your audience, but also with other creators. This is where coordinating your Soundcloud content with other social media such as Twitter will be useful, letting you share images as well as the audio on Soundcloud.

There are services based around Soundcloud that will let you buy plays and followers to help kick start your presence. One such service is BuyPlays, which lets you buy followers for your account. They promise that the followers you gain will be both active and engaged, and that will help you build your influence.

Building a network among the community by interacting with other creators will help you to stay established and influential within that community.

Engage your audience

As mentioned above, Soundcloud gives a unique kind of interactivity on their platform, allowing users to comment on specific times during a recording. This system encourages users to interact, and many will react to comments that resonate with them.

This can be both positive and negative. A user finding a positive comment that they agree with can cause an increase in appreciation for your recording, but a negative comment can start a firestorm.

Therefore, the way you engage with your audience can strongly affect how they see your work. First, produce content that is positive and begs attention from your audience. Then, when interacting with them on the platform, remember that a personal and polite style of reply will get you the farthest. After all, abrasive personalities can drive potential audience members away.

Soundcloud offers a platform with a highly engaged user base. Because of its history in the underground music scene, people are used to interacting with content creators. By finding a niche where your content is relevant, you can not only show your brand to your target market, but you can become an influencer and persuade them to buy into your brand as well.

With the many ways to break into communities on Soundcloud and to build your presence, becoming an influencer is an attainable goal. Because of Soundcloud's nature of being based on user content with no platform-based discrimination based on quality, even small businesses can break in as influencers with the correct blend of quality, interaction, and follower buys to get started.

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Why Working With Special Populations Doesn't Make Me A Good Person

What you're missing from the bigger picture.

"What do you do?" might be one of my least favorite questions. Let me tell you why.

I am currently a registered behavior technician at a wonderful program (MAP) nestled in the heart of North Carolina. Usually, when I tell someone what I do, their response is either an uncertain nod or a plain look of confusion. At that time, I break it down by saying, “Basically, I work with children who have autism."

Now, more times than not, the response I receive is along the lines of, “Wow, that's so amazing of you", or my personal favorite, “Good for you. I could NEVER do that."

I understand that working with special populations isn't for everyone, just like being a neurosurgeon isn't for everyone. But, working with special needs children doesn't make me a good person, a saint, or a hero. Every time someone tells you he/she is a teacher, do you gasp and express how much you could NOT be a teacher?

What about when you meet a pediatrician? These people work with children just like I do. I'm certain if you spent one day in my shoes you would see just how much you COULD do my job.

Maybe not all of the technical work, but after a day with these children, you would be humbled by how much you could learn from them.

After all, these children are just children. They want to be accepted just like every other child.

They want to be understood and to be part of a community just like the rest of us.

My job has given me the opportunity to get to know a handful of the more than 3.5 million Americans on the spectrum. I've gotten to know each of their personalities, their quirks, and what makes them unique. I can't help but imagine a world where everyone gets to know these individuals as I have.

A world where we accept all of those who might appear or act different from us and educate ourselves on these populations. A world where that education helps us see that they aren't so different from us after all.

Working with individuals with special needs doesn't make me a good person, because I do it for selfish reasons.

I work with them because I don't know what my life would be like without them. They have taught me so much and changed my life in so many ways. I get to play a small hand in these children's lives. I get to help them learn fundamental life skills you and I take for granted.

But, I also get to leave work every day having learned a lesson. These children have taught me to be a better version of myself and to appreciate even the smallest of things life has to offer. Each day they challenge me to laugh more, have more fun, and not take myself so seriously. They show me more love than I ever knew possible. Maybe it isn't with their words. Maybe it's with the smiles and giggles when we're singing their favorite song, or the way they look at me when they finally get something they have been working so hard to learn.

The hugs, the kisses, and the moments where our two worlds collide and we finally connect; these are the moments that remind me how much these children have to offer the rest of us. If only we would take the time to let them teach us, we would be more selfless, less judgmental, and have a greater appreciation for life.

April is National Autism Awareness Month.

My hope is that this month we work to spread awareness for Autism, as well as other special needs. We take this time to learn something new, to help educate others, and to stop looking at these individuals as though they need special people in their lives to help teach them and focus more on opening our minds to the things they can teach us.

Explore Odyssey's featured Autism Awareness content here.

Cover Image Credit: Katharine Smith

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Labor Unions Are Integral To Our Country, And They Need Our Help

Organized labor has been a staple of this country for generations, and its' decline is forever associated with various declines in our standard of living.


USW, UAW, Teamsters, AFSCME. Those may just sound like odd names to many, but to me and many American workers, they are the myriad labor unions that have been integral to our country and its' blue-collar population. They have helped in many ways to defend workers, give them good benefits plans, and to protect their salary and ability to work from corporations.

Now? They have been in decline for decades, and sit at just 10.7% of all workers according to U.S. government estimates. This is a remarkably low number for the United States' workforce and is also another sad part of the economic stagnation of the U.S. since union membership began to collapse.

It might seem a bit odd to believe that unions and income inequality would be linked: you would expect that, maybe as a gesture of goodwill, corporation executives might offer better benefits to retain talent.

This could not be further from the truth. Studies have indicated that unions have a positive effect from members to nonmembers.

In a study conducted measuring average household income from 1973-2015, researchers found that there was a robust correlation between income inequality and union decline. In fact, the study found that the wages of nonunion workers would have been 3-7% higher if union membership rates were noticeably higher.

This dramatic increase in income inequality can be attributed to multiple factors: increasing automation, workers being reduced to performing increasingly less-intricate tasks, outsourcing, college-degree preference and so on. However, as time has gone on and research has been conducted, unions have been shown to benefit society and counter income inequality via actions such as fighting for broader access to healthcare, which has been a key facet of income inequality.

Though unions are far weaker now than they have been historically, we have still seen their power: In Los Angeles, unions were able to help negotiate better pay and funding for school teachers. In West Virginia, unions were center-stage as the many teachers who wanted more money were granted by the governor.

As one can see, unions still have a part to play in our country and its' economy.

Unions remain integral to how we function. Without unions, many of the benefits, payment plans, and healthcare options would not exist. And that is why I am partial to unions: unions allowed for socioeconomic ascendancy, a better life for families, and a chance to live a good life despite not having the luxury of a college degree.

In a time where the world is saturated with degrees and not enough trade school workers, unions might just become essential yet again. I, for one, would welcome that. As a kid from Ohio, union workers are prevalent, and protecting them now and later is integral.

Support your local to rebuild the American dream.

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