You know them. Their legs seem to stretch flawlessly for miles; their figures resemble our childhood Barbie dolls with beautifully long locks, toned thighs and flat stomachs. Victoria's Secret models are nothing new to the consumer. The company's larger than life advertisements with alien like models seem to follow women of all ages. Like any high school to college girl, I used to adore spending money in the famous lingerie shop. When that seven for $27 email was sent out, the bank account was emptied. Up until recently, I have given my money to the company, but from now on I vow to not buy from Victoria's Secret.
Of course it is common knowledge that the models are retouched, but a week ago, an ex retoucher for the company exposed just how much retouching was done to the models. In an anynonomus interview with Refinery29.com, Sarah, the retoucher, provides us with details on her job.
Sarah tells Refinery29 that the initial retouching steps occurred while on set: “The first thing they do is they put in [hair] extensions...I don’t think I ever was on a shoot with a model that had real hair. Next, they throw on 'chicken cutlets' and other shaping pads to alter the model’s breast size and body shape."
She also mentions that the models wear push up bras underneath swim tops to achieve more cleavage. Breasts would be enlarged and "meat added to their bones." Refinery29 states, "Sarah routinely plumped up butts, hid protruding ribcages, and softened sharp hipbones under digital flesh. We have to curve them out.”
Sarah admits to photoshopping models to where they are almost unrecognizable. Because of this, she refuses to do certain retouching tasks.
With Aerie's brilliant campaign of self-esteem, no retouching, and body positivity, I cannot bring myself to buy from Victoria again. A company based solely on largely unattainable body types should not hold the spot light for our young girls. When I have a daughter, I want her to be able to believe that she is beautiful. I want my sister to believe she is beautiful. I want my mother, grandmothers and aunts to believe they are beautiful. I want to buy from a company with a mission to spread self-love.