Halloween is coming, and everyone is prepping and buying their costumes for the big night. A common costume theme, especially among ladies, is wearing sexy attire that they wouldn't normally wear during another time of year.
These costumes have their share of critics on the internet, most of whom find them degrading because they oversexualize women. But they also have a large audience of women who enjoy wearing them, finding that these outfits give them confidence in themselves.
Sexy costume designs range from spins on normal work uniforms to transformations of iconic characters into provocative getups. People have been mixed on this style, but a recent controversy has brought more attention to the discussion, after costume company Yandy gave the popular show, "The Handmaid's Tale" and its recognizable outfit a sexy spin.
The arguments stand over whether it was appropriate for the costume to be made based on the show's subject matter or whether that is important in making the costume following on a trend.
"The Handmaid's Tale" takes place in an alternative dystopian society where women are stripped of their basic human rights and assigned to specific roles against their will. One of these roles is that of a Handmaid, a woman whose role is to conceive children for the powerful and elite of society — as most women in the setting have become infertile.
The show often covers difficult topics, such as rape and the inequality that women face in society. As such, it has received a following for how it explores these topics. The iconic handmaid's outfit, worn by the main lead Offred and her fellow maids, has become popular enough that it has been made into a normal costume for purchase.
Though no one has made complaints about the regular outfit being made into a costume, the "sexy" version of the costume has seen much discussion and outrage on social media.
The outcry has been focused on Yandy, the maker of the costume in question. Though the company is a lingerie brand that has sold costumes and intimates based on popular properties in the past, this choice has caused a negative reception of their brand. As of this writing, they have retired the costume from purchase and issued a public apology.
Public opinion differs. There are the people who are offended by the costume, and they made their opinions vocal. They find that the getup is an insult to the show and what the original outfit represents — a designation that the handmaids are forced to breed against their will. To make a sexier version of the outfit, one made to entice arousal to a possible partner, can be seen by some as disregarding the symbolic meaning behind the original costume, or in some opinions, even fetishizes female oppression.
There are others who did not have a negative reaction to the costume, seeing the practice of fetishizing the costume as no different from past attempts with other properties. This isn't the first instance of popular media characters being turned into risqué costumes for adults. Children's properties, such as Harry Potter and Sesame Street, or even male characters such as Batman and Superman, have had costumes made for women that are sexy in design. None of these have gained a social media campaign to ban them from sale.
Others find that the costume doesn't represent a belief in encouraging female oppression. Even the company stated that they desire to inspire empowerment in those who wear their costumes.
From a business standpoint, this can be seen as a company's attempt at profiting from a hot property. There is a regular version of the Handmaid outfit that can be found in various costume shops, and there has not been an outrage over it being for sale.
Could that be seen as an attempt at profiting off of oppression, or does the argument not apply since this is a regular costume and doesn't add sex appeal?
In the end, it's more about what makes money — not some attempt at spreading a misogynistic message, as evident when the guilty outfit was taken off for the negative association. The show has proven popular, so it is understandable for companies to want to make profits on the hype.
But in the case of the "The Handmaid's Tale" and its audience, the choice for Yancy to sexualize the costume did not work in the company's favor.