Store owners all across the United States miss the mark when it comes to properly optimizing their website to gain traffic, visitors, and phone calls to their store. We're going to break down 7 steps everyone can do to reverse the damage.
Title Tags
Improper title tags are one of the first things which goes terribly wrong during SEO campaigns. Unless you have the proper data collected before creating your titles, then you're probably missing out on gigantic amounts of search volume.
Schema
Schema Markup is a rather new release which has gone mainstream throughout Facebook, Pinterest, Twitter, Google, and several other search engines. This data must be added in manually, and does not come pre-made with a website editor of any sort, because it's a custom code which must be created specifically for your location, brand name, and several other factors.
Article Text Length
GiphyMany SEO agencies think it's a necessity to have 500 words minimum per post. This is completely inaccurate. Your posts must be long enough or short enough to convey your selected message. Remember, search engines care about what their searchers think.
Back Links
If you've done research about SEO, you'll read many people telling you how critical it is for you to have backlinks, and they'll often try to sell you some. *WARNING* Do not buy back links. These will penalize your website and make it virtually impossible for you to gain traction. You need to not buy backlinks, but network within your group and find ways to promote each other in a natural way.
Images
Search engines are programmed to detect and remove duplicate images from within their database. There is only one original poster, and people have to really fight to outrank the original poster. You're better off finding a way to create your own unique images so your web properties get all the credit.
Video Marketing
GiphyVideo Marketing is by far the hottest way to boost your online sales, social status, and capture your audiences attention. If your SEO team is performing this service without videos then you should probably fire them for wasting your time. In fact, a video is fifty-two times more likely to be shared than any other form of media. Bottom line, if you haven't began your venture into video production and video marketing, then you must begin now before it's too late! Trust us on this one.
Social Media
GiphySocial media is the last tip we'll leave off on. This is ultimately where all of SEO Is heading. Programmers for tech companies integrate as much data as they can into their ranking algorithms. If you do enough research online, you'll find a correlation between websites with large followings and their SERP rankings, and the companies who do not rank highly. Leveraging the visitors on these large platforms will ultimately sky rocket you ahead of the competition which means success, money, and freedom. This SEO information has been brought to you by the Wise Pipes SEO team.