What is the importance of Orange County SEO
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What is the importance of Orange County SEO

What is the importance of Orange County SEO & Google Maps Rankings for Local Businesses in Orange County, California?

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What is the importance of Orange County SEO

As a business owner in 2020, having an online presence is really important. Especially in Orange County, CA. In fact, 97% of people learn more about a business online than anywhere else.

Having a highly optimized Google maps ranking would mean your business is more visible than your competitors who are probably already engaging Orange County SEO firms – and that is the exact result thousands of O.C. businesses are looking for. Here's why.

Let's say a person is searching for "where to have a nice dinner in Orange County" and makes a Google search for restaurants in Orange County CA. You are a restaurant, and using a SEO Orange County agency, you have optimized your Google Maps listing for this search making sure that you are on top when somebody searches.

Because of this optimization, you're now showing up in the 3-pack, also known as the Google Map Pack, which is located on the first page of Google every single time this search is made. That could be thousands of times.

If you're a business showing up on the 3-pack, the biggest benefit is that your visibility is high up on Page 1 due to the way the Map Pack shows up. Think about it, you show up even before the organic listings! Which means in a lot of cases, you are only competing with 2 other businesses, since most people won't scroll past the 3-Pack if they find what they are looking for.

So you effectively found a way to limit your competition, and show up even before the organic listings on Page 1! That is real visibility, and the real benefit of local SEO in Orange County. Getting these results will most likely require help from a seo expert, due to the nature of difficulty in most cases, but they're proven to worth much more thank you spend in real revenue.

Essentially, by using SEO Orange County strategies and ranking in the 3-pack you're creating a profitable lead generation channel for your business. Now multiply this for as many relevant types of searches your customers make to find your products or services. The goal is to show up in the 3-pack for as many of those searches possible.

So clearly, ranking high on Google Map Pack helps local businesses increase their visibility, which turns into increased customer engagement, more calls and more visits to your website, which gives you an unprecedented opportunity to convert more customers. That all translates to increased revenue.

Before, if a Google search was made for local businesses, 7 results of local businesses were shown which gave the average business in a niche a better opportunity to be seen if they were optimized for local searches, but they still had to work for it.

Google changed it to only 3 listings being shown in the results, which now shows more information about each business, ultimately providing a better experience by pointing to the top 3 candidates. This means customers can find a local business even easier and get directions to a business with just a click or make a phone call to inquire with even more ease. While this makes local search optimized businesses more accessible to customers, it also narrows the playing field and increases the difficulty to get there.

What factors matter for Orange County 3-pack rankings?

Google just doesn't have one ranking factor to get into the 3-pack. There are tons of them starting from the actual Google My Business listing optimization to off page factors like link building and location authority. A full list of what seo experts found to be the most important 3-pack ranking factors can be found here .


How important are reviews for Google Maps rankings?

On Google maps, reviews of customers who have used the services of that business are shown and this is an important in influencing the decision of a customer. It is estimated that 93% of Americans are influenced by online reviews.

Let's look at a real-life example. If a company in Orange County, CA is providing excellent service and as a result their customers are impressed, at least some of those customers will leave positive reviews. They may also tweet about it or mention it on Facebook, which is also important.

When other potential customers in Orange County search for the same services that company has to offer and they see the reviews previous customers have left, it helps them to make their decision. Especially if they are on the fence for any reason.

Having positive reviews increases the customers perceived value towards the business, giving them a form of social proof or validation, and acts as one of the best forms of promotion for the business. Now the reality is that technically speaking, asking customers for reviews is against Google's policy, so the best way to get reviews is to offer amazing service to your customers.

At the end of every transaction, it won't hurt if you let the customer know they are welcome to leave a review on your Google business listing if they want to. It's also very helpful when yours customers mention certain keywords in their reviews, and they line up with the keywords you are targeting for your 3-Pack rankings.

We definitely don't condone writing their review for them in any situation. However, giving them guidance on what can really help your business, can't hurt. This is also not allowed by Google, but most businesses in the Map Pack are doing this. So use these techniques at your own risk.

Don't underestimate business directories

How can Orange County businesses get on the top 3 Google maps search results? The answer is a mixture of optimization and making the business look legitimate and trustworthy. This involves ensuring that the business would be easily accessible to potential customers by listing it on business directories that are already well established like the Yellow Pages.

You will also want to focus on ones that are that are location based or niche based, like your local Orange County Chamber of Commerce. It also involves ensuring that the business name and address on the website of the Orange County company, matches the information on all of the business listings.

If a discrepancy exists, that can confuse customers, and it can also create confusion in the eyes of Google about your business's location authority. You also want to make sure the same phone number is being used as a part of your online business identity, everywhere it shows up.

You also want to use an appealing profile picture, normally your logo or icon does well here, and a branded cover photo that is aligned with your branding. The web address that every business listing is pointing to should be your homepage. Also make sure the email being used as a part of your company identity is the same as your domain name – not the free Gmail addresses, which just don't look professional at all.

Making the business look more trustworthy to potential customers and to Google, involves a lot of things, but getting reviews and working on your location authority are two major ranking factors for getting to the Google 3-pack. Depending on the competition in your local area, you will probably have to do a lot more on top of that, but the outcome when you're there is proven to greatly increase your bottom-line.

Overall, ranking high up on Google maps is one of the most beneficial marketing strategies for businesses. A lot of businesses in OC will try and do it themselves, and there is nothing wrong with that. At a certain point most will give up because they think it isn't worth their time, but that doesn't mean they should give up. There are plenty of things in life that we require help in, whether it is to remodel the house, or to fix your car. Hiring an Orange County SEO Company is no different.

An Orange County SEO Company would help your business grow by using the web to be seen. As a serious business owner, hiring a marketing company in Orange County is something you realize you need to do, if you haven't already. That is a business fundamental, and if you don't have a marketing budget or you aren't utilizing an Orange County marketing company, then you are definitely not operating at the highest level as a business. Don't listen to my biased view, just look at every ultra successful business out there from Apple,

If you need help feel free to reach out to the SEO Orange County experts at razwerks at www.razwerks.com

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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