Christmas has come and gone (well it will have by the time you read this), and among the many cultural traditions around the nation, the television special is one of the most iconic. We all know the classics, from airings of movies like A Christmas Story and It's A Wonderful Life to the animated ones like How the Grinch Stole Christmas and A Charlie Brown Christmas, but the most famous and often parodied are the claymation specials produced by Rankin-Bass, a film studio who would go onto specializing in this method. Their specials are still aired to this day, and are usually considered some of the best. So how did they get that way?
The
company was founded in 1960 by Arthur Rankin Jr. and Jules Bass, as
Videocraft, a name that would change to the more well-known
Rankin-Bass by the end of the decade. However, as with many companies
at the time (and even now), their entire productions were actually
produced in Japan by animation companies based there, including Toei.
Under the supervision of Rankin and Bass, animators created a method
of stop motion animation called “Animagic,” using special made
puppets with varying expressions and movement capabilities.
Meanwhile, the popular song “Rudolph the Red-Nosed Reindeer” was
playing heavily on the radio, leading to Rankin-Bass and NBC
commissioning a script based on the song in order to cash in and
produce something to air during the Christmas season. It should be
noted that the poem that the song is based on was previously adapted
by Max Fleischer, best known for his World War II era Superman
cartoons. Romeo Muller was hired on, and the production work began in
Japan, creating several unique models for the show. Singer Burl Ives
was brought in to narrate the special and sing select songs, and
Johnny Marks, who wrote the song, co-wrote the special's music with
Ives. As with many icons of the screen, nobody knew how popular said
special would be, so many of the puppets were destroyed after
production. When Rudolph the Red Nosed Reindeer
finally aired in 1964
, it was an instant hit, and Rankin-Bass made a name for themselves
in the animation industry.
After
their surprise hit, the company began looking for more songs and
stories to adapt for television, figuring if one worked, they all
would. After four years of production, Little Drummer Boy
aired in 1968, being a religion-based special – a major contrast to
their usual Santas and the like. Despite their successes with
claymation, Rankin-Bass returned to traditional animation in 1969
with an animated adaptation of the song “Frosty the Snowman,”
which in turn spawned several sequels of varying quality (the same
cannot be said about Rudolph,
because none of the sequels were even bearable let alone good).
Following Frosty, the
company began work on a project involving a young Santa Claus, a
concept that at the time was new and pretty much a clean slate to
work on. In Santa Claus is Coming to Town,
the origin of the jolly man in the red suit is presented, with Mickey
Rooney providing the voice of Kris Kringle. Each one of these
specials was very well received, instantly becoming classics aired
every year. Critics and audiences loved them, along with the new
style of animation that made them stand apart from Grinch
and Charlie Brown.
Strangely enough, their followup
was not a Christmas special, rather an Easter one based on what is
quite literally the only Easter song people know, Here
Comes Peter Cottontail, which
did about as well as you would think, considering it's rarely on
television these days – though it did get a sequel in Easter
Bunny is Coming to Town in 1977.
Taking
a small three year break, Rankin-Bass returned with what many
consider their last shining special, Year Without a Santa
Claus, based on a book rather
than a song – and Mickey Rooney returned to the role of Santa
Claus, thus making it a direct sequel to the previous specials. Also
in that year was another traditionally animated special, Twas
the Night Before Christmas, which
went on to be one of the most parodied and referenced specials of the
era (most notably in the South Park episode
“A Very Crappy Christmas”). Following this was an era not unlike
Disney in the early 2000s. The company switched to primarily doing
sequels to their past shows, quality not really being a concern.
Among them were The Little Drummer Boy, Book II,
and the so-bad-it's-good crossover nobody wanted but we all got,
Rudolph and Frosty's Christmas in July,
itself continuing off from Frosty's Winter Wonderland
and Rudolph's Shiny New Year and
yet again featuring Mickey Rooney The company also acquired the
animation rights to the J.R.R. Tolkien novel The Hobbit,
and all their effort was put into that rather than quality Christmas
specials – the movie would be aired on television in 1977 and only
followed up with Return of the King
in 1980, as there was already a full animated production of The
Lord of the Rings by Ralph
Bakshi, who would never finish his adaptation past the ending of The
Two Towers. The final
Rankin-Bass claymation Christmas special was The Life and
Times of Santa Claus (an
adaptation of the L. Frank Baum book) in 1985, thus ending an era of
television and tradition. They would attempt to make television shows
to compete during the 1980s, including ThunderCats, but
most of these failed and the company went under in 1987, Rankin and
Bass themselves going on to do other things in the industry.
Rankin-Bass,
despite the actual amount of watchable ones not being terribly high,
was able to create annual traditions in millions of homes nationwide.
Their specials should also be noted for being one of the earliest
shared universes in media, with the same Santa castle used in both
Santa Claus is Coming to Town and
Year Without a Santa Claus,
the same actor playing the role, Rudolph and Frosty appearing
together, similar designs and concepts, and even music that sounded
alike. Since the end of their reign in the late 1970s, their shows
have been aired annually, Rudolph being
the oldest continuously aired special at fifty-three. DVDs of the
specials are sold every year, they're shown on network television and
on marathons, and have become staples of the season – characters
even being just as much a part of the holiday as Santa himself, such
as Frosty and Hermy the Elf. Every year, even if it's on the DVD, I
make a point to watch them, and it's not really Christmas until then.