In the past few years, Christian T-shirts have become an increasingly popular industry in the Christian world. Faith apparel is also a common tool for creating new ways to witness by helping believers wear their faith on their sleeve. Both Christian adults and church youth groups have brought this industry to new heights.
The Christian apparel industry is growing so fast that t-shirts are not the only popular type of Christian products these days, but also various other religious gifts like hats, mugs and jewelry as well. Sales of Christian retail products grossed over $4.34 billion in 2020. Sites like Him Above All have seeen revenues increase by 30% in the last few years. Christians know that it has recently become a lot easier to shop for faith based apparel online.
Now you can have an entire wardrobe empathizing your convictions with just the click of a button. When you go out, wearing a Christian t-shirt design helps anyone you encounter to see that you cherish Jesus Christ and is a great opportunity to share you faith with them at the same time! A whole new age of evangelism has been created by these trendy tees and a spectacular one at that!
According to some popular faith brands, “to market our apparel, we have primarily relied on social media as our main medium and have recently added several brand ambassadors to help us spread the word. We've also relied on pop up shops which have proved to be quite effective. Christians youth aged 18-35 in the U.S. are our target demographic. This is where we saw a gap in the market and we made it our mission to fill it.”
Many Christian t-shirt companies do, however, ship globally and recognize that people all over the world love stylish apparel. They have customers from all over the world, which is really quite amazing. Though believers are their primary audience, many brands have seen an increase in sales from those who don't claim any religious affiliation. Social media has once again played a big role in expanding their audience beyond just Christians. Many brands have shared inspiring Bible studies and testimonials on popular social media sites like Instagram and Facebook and are always looking for more people who want to share content to inspire and encourage others.
"God Himself puts it in plain terms when Matthew 6:14-16 states," You are the light of the universe. It is difficult to conceal a city on a hill. With his or her preferred Christian graphic or quote printed on t-shirts, caps, and gifts, anybody can use these products are evangelism tools.
Young people have always been known to set the trends in fashion in every fashion industry, and this is also evident among Christians. Young Christians have adopted a selection of faith apparel that they can use to spread the word of the love of Christ to the world and to stand up for what they believe in.
The main characteristic of these clothes is that they have either a verse from the Bible, scriptural references, Christian signs, or written images on them. People do not light a lamp either and place it under a cup. They place it on the stand instead, and it gives light to everyone in the house.
"Let your light shine before men in the same way, so that they can see your good works and worship your heavenly Father." You now have access to allow your light to illuminate in new ways, and that is just what many Christians are doing now across the country. A new age of evangelism has begun!