Is Online Streaming Better For The Music Industry?

Is Online Streaming Better For The Music Industry?

An interview with Trendsetter Marketing and Vydia CEO, Roy LaManna
196
views

After a few years of being exposed to online music streaming sites, many independent and popular artists have offered their opinions. The growth of the independent industry and the sizeable gap between the popular and underground artist revenue has caused hesitancy for many artists who have an interest in certain popular streaming sites.

Although the independent industry believes that the streaming sites only benefit the more popular artists, Roy LaManna - CEO of Trendsetter Marketing and Vydia - believes that artists “shouldn’t wait for a record or publishing deal. If you don’t have a deal, then you are the record label and you are the publisher. Make it happen!”

According to the IFPI Global Report, digital revenue has surpassed physical revenue for the first time. Digital revenue has increased 6.9 percent since 2014 and physical revenue dropped 4.5 percent.

The apparent growth in digital revenue should encourage artists to utilize their own publishing ability, rather than feel discouraged. Artists now have the ability to surpass the record and publishing step that prevented a fair income and a fair distribution of music.

While the overall digital revenue has increased, the ways of streaming music have become more so advanced and efficient.

After the discontinuation of iPods and the development of the Cloud, LaManna says that nobody wants to carry a “hard drive with 50,000 songs on it like the early days of the iPod and everyone wants their content readily available on multiple devices wherever they are.”

The development of multiple music streaming platforms have caused numerous issues within the music industry, but to avoid the inevitable advancement would be self-destructive as an artist.

Artists like Taylor Swift have spoken out against Apple music and Spotify, simply stating that the streaming sites fail to pay artists fairly.

Although the development of online streaming sites for music has improved artist airplay, the evident difference in price between these sites and physical copies of albums has created fiscal issues.

“I believe the prices for subscription services should be higher. We went from buying CDs for $21 to streaming everything ever created for $21/month. The problem is that we had a period where illegal downloading set the value to zero and to this day, current streaming services are still fighting against free,” LaManna says.

The new ways of artist publication have shown the improvement and technological innovation within the music industry.



After years of being bound to a contract in order to produce and distribute music, musicians are now able to showcase their artistry in more ways.

“None of these companies have magical powers and it's totally possible to go "DIY" and make it happen on your own. Every artist should think "Do It Yourself." If the major players come to you down the line and the deal makes sense, do it, but you'd be surprised how much you can do on your own,” LaManna says.

The new channels of media have brought an abundance of prosperity to artists, both signed and independent. One should not fear these new developments because part of music is recognizing and accepting change.



Cover Image Credit: https://outlook.office.com/

Popular Right Now

35 Major Life Facts According To Nick Miller

"All booze is good booze, unless it's weak booze."
90087
views

Fact: If you watch "New Girl," you love Nick Miller.

You can't help it. He's an adorable, lovable mess of a man and you look forward to seeing him and his shenanigans each week. While living the infamous and incomparable life of Nick Miller, and obviously Julius Pepperwood— he has learned many valuable laws of the land. And, although Nick refuses to learn anything from anyone besides his mysterious, old Asian friend Tran, he does have a few lessons he'd like to teach us.

Here are 35 facts of life according to 'Nick Milla Nick Milla':

1. Drinking keeps you healthy.

"I'm not gonna get sick. No germ can live in a body that is 65% beer."

2. Dinosaurs never existed.

"I don't believe dinosaurs existed. I've seen the science. I don't believe it."


3. A paper bag is a bank.

"A bank is just a paper bag but with fancier walls."


4. Having sex is similar to delivering mail.

"I'm like a mailman, except instead of mail it's hot sex that I deliver."

5. Moonwalking is a foolproof way to get out of any awkward situation.

Jess (about Nick): "Now he won't even talk to me. I saw him this morning and he just panic moonwalked away from me. He does that sometimes."

6. Using a movie reference is also a great way.

Cece: "Come on, get up!"

Nick: "No, I don't dance. I'm from that town in "Footloose."

7. There's no reason to wash towels.

Nick: "I don’t wash the towel. The towel washes me. Who washes a towel?"

Schmidt: "You never wash your towel?"

Nick: "What am I gonna do? Wash the shower next? Wash a bar of soap?"

8. Exes are meant to be avoided at all costs (especially if/unless they're Caroline)

"I don't deal with exes, they're part of the past. You burn them swiftly and you give their ashes to Poseidon."

9. IKEA furniture is not as intimidating as it looks.

"I'm building you the dresser. I love this stuff. It's like high-stakes LEGOs."

10. You don't need forks if you have hands.

Jess: "That's gross. Get a fork, man."

Nick: "I got two perfectly good forks at the end of my arms!"

11. Sex has a very specific definition.


"It's not sex until you put the straw in the coconut."

12. Doors are frustrating.

"I will push if I want to push! Come on! I hate doors!"

13. All booze is good booze.

"Can I get an alcohol?"

14. ...unless it's weak booze.

"Schmidt, that is melon flavored liquor! That is 4-proof! That is safe to drink while you're pregnant!"

15. Writers are like pregnant women.

Jess: "You know what that sound is? It's the sound of an empty uterus."

Nick: "I can top that easily. I'm having a hard time with my zombie novel."

Jess: "Are you really comparing a zombie novel to my ability to create life?"

Nick: "I'm a writer, Jess. We create life."

16. All bets must be honored.

"There is something serious I have to tell you about the future. The name of my first-born child needs to be Reginald VelJohnson. I lost a bet to Schmidt."

17. Adele's voice is like a combination of Fergie and Jesus.

"Adele is amazing."

18. Beyoncé is extremely trustworthy.

"I'd trust Beyoncé with my life. We be all night."

19. Fish, on the other hand, are not.


“Absolutely not. You know I don’t trust fish! They breathe water. That's crazy!"

20. Bar mitzvahs are terrifying.

Schmidt: "It's a bar mitzvah!"

Nick: "I am NOT watching a kid get circumcised!"

21. ...so are blueberries.

Jess: "So far, Nick Miller's list of fears is sharks, tap water, real relationships..."

Nick: "And blueberries."

22. Take your time with difficult decisions. Don't be rash.


Jess: "You care about your burritos more than my children, Nick?"

Nick: "You're putting me in a tough spot!"

23. Getting into shape is not easy.

"I mean, I’m not doing squats or anything. I’m trying to eat less donuts."

24. We aren't meant to talk about our feelings.

"If we needed to talk about feelings, they would be called talkings."


25. We're all a little bit too hard on ourselves.

"The enemy is the inner me."

26. Freezing your underwear is a good way to cool off.


"Trust me, I'm wearing frozen underpants right now and I feel amazing. I'm gonna grab some old underpants and put a pair into the freezer for each of you."

27. Public nudity is normal.

"Everbody has been flashed countless times."

28. Alcohol is a cure-all.


"You treat an outside wound with rubbing alcohol. You treat an inside wound with drinking alcohol."

29. Horses are aliens.

"I believe horses are from outer-space."


30. Turtles should actually be called 'shell-beavers.'

Jess: "He calls turtles 'shell-beavers."

Nick: "Well, that's what they should be called."

31. Trench coats are hot.


"This coat has clean lines and pockets that don't quit, and it has room for your hips. And, when I wear it, I feel hot to trot!"


32. Sparkles are too.

"Now, my final bit of advice, and don't get sensitive on this, but you've got to change that top it's terrible and you've got to throw sparkles on. Sparkles are in. SPARKLES ARE IN."

33. Introspection can lead to a deeper knowing of oneself.

"I'm not convinced I know how to read. I've just memorized a lot of words."


34. It's important to live in the moment.

"I know this isn't gonna end well but the middle part is gonna be awesome."


35. Drinking makes you cooler.

Jess: "Drinking to be cool, Nick? That's not a real thing."

Nick: "That's the only thing in the world I know to be true."

Cover Image Credit: Hollywood Reporter

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

6 Ways To Decorate Your Dorm Or Apartment For The Holidays On A Budget

Baby, it's cold outside.

211
views

As the holiday season approaches, it's easy to get sucked into the Pinterest vortex of holiday decorations, party favors, clothes and more. Unfortunately most of us college students don't have the money for all of this cute stuff so we have to watch for bargains or DIY it. Here are my six recommendations to get into the Christmas spirit:

1. String some festive lights in your room

https://www.pinterest.com/pin/199565827208188172/

I have Christmas lights hanging up in my room all year around because I love them so much, but you can find some cheap lights at Target or Walmart. You can get snowflake lights, lantern lights, normal Christmas lights or anything else that you want. Use command strips to hang them up, and soon it'll feel more relaxing and you'll be more in the Christmas spirit.

2. Use window clings

https://guide.alibaba.com/shop/merry-christmas-window-clings-north-pole-train-snowflakes-penguins-gingerbread-men-1-sheet-15-clings_1005699551.html

I love window clings! You stick them on from the inside (obviously) and then you can see them from the outside. I have different window clings for almost every season. If you have some old window clings that don't stick anymore, just put a little bit of water on the back of them and they'll stick like they're brand new.

3. Raid the Target dollar section

https://corporate.target.com/article/2015/11/bullseyes-playground

So, this depends on where you live and how often your local Target changes out their dollar section, but you would be surprised in what you could find there!

4. Hunt around for a mini tree (real or fake)

https://www.yourbestdigs.com/reviews/best-artificial-christmas-trees/?nabt=1&utm_referrer=https%3A%2F%2Fwww.google.com%2F

I used to have a fake little green Christmas tree with cute little ornaments but sadly I don't have it anymore nor do I have room for it anywhere in my room. A little Christmas tree in your room or on your dresser just makes everything a little bit more festive. I used to have my little Christmas tree on my dresser until my cat found it. Yeah, you know where that is going.

5. Make easy DIY decorations

http://findinghomefarms.com/10-minute-christmas-decorating-idea-chalk-pen-galvanized-buckets/

Pinterest is the best website for this, well actually they're known for DIY projects. Why spend $50 on one Christmas decoration when you can do a DIY and spend only $20?

6. Use Winter themed candles

http://www.bathandbodyworks.com/e/christmas-gift-guide.html

I love Bath and Body works because they always have the best sales and you can usually get something half priced or sometimes something for free! Plus everything smells so good in that store and it's so tempting to buy everything but if you come into the store with a goal, you'll leave with your goal.

Related Content

Facebook Comments