After a long week of work or classes, you find yourself sitting in a movie theater, popcorn and jumbo-sized drink in hand, ready to relax for a few hours. As the lights dim and the opening credits play, a few people in the row ahead of you talk out their phones, illuminating themselves and the surrounding area with light from their mobile phone screen.

For most people, witnessing this event at a movie theater falls into one of their pet peeves.

Earlier this week, the chief executive of AMC, Adam Aron, made an announcement about considering the possibility of creating text-friendly movie theaters, as a way to appeal to a younger audience.

The reaction to this announcement from the public was immediate. Social media websites filled with complaints about the announcement, and people telling stories about their experiences with witnessing others on their phones at a movie theater flooded the Internet, and within the next morning, AMC responded.

A tweet from the company’s verified Twitter account stated, “No texting at AMC. Won’t happen. You spoke, we listened. Quickly, that idea has been sent to the cutting room floor.”

In another series of tweets, Aron clarified concerns with the announcement, mentioning how there would still be text-free movie theaters and they were thinking of just trying out the idea on a few theaters at first.

Although texting and being on the phone during a movie may be disruptive, some situations are acceptable for using your phone, like receiving an emergency text, but it most cases, turning off a mobile device during a movie is preferred.

Most movie theaters have requests for turning off mobile devices right before the movie begins, but there are still people out there who feel the need to check their phone while in the middle of a dark movie theater.

As a frequent moviegoer myself, I usually turn off my phone or put it on silent when I am at the movies. Thankfully, I have never been in a serious situation when another person’s use of their phone has hurt the movie-going experience. There have been moments where I have been with others who have answered their phones while the movie was playing, and this is a very uncomfortable experience.

AMC’s response to the complaints and concerns of the customers show that the company is dedicated to making important business decisions while keeping the customers in mind.

The issue of individuals using their cell phones in the movie theater will continue to be apparent as blockbuster superhero films, heartwarming children’s movies and captivating dramatic films continue to be released. Many of these films draw in large audiences, and with more people at a movie, there is a bigger chance of having someone check their phones while in the theater.

Many smaller, independent theaters responded to AMC’s original plan by reestablishing their dedication to creating a cell phone free movie experience, and as one of the largest movie theater chains, AMC’s ability to listen to the requests of customers sets an example for other large businesses.