Don't Blame Them All
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Politics

Don't Blame The Whole Brand

Not everyone who has ever set foot in Nike HQ or works for Nike writes the ads, so let's focus our feelings on who actually does, yeah?

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Don't Blame The Whole Brand
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Okay, people. I get it, we all have an opinion on Nike using Colin Kaepernick as the face for their new ad campaign. I don't mind him personally, nor do I care whether Nike uses his likeness.

THAT isn't the point of my article. My point is that everyone is blaming the whole Nike company as if we know that every single person producing or selling the brand had a vote on the campaign, and wholeheartedly stood behind the idea. They might have, but we don't know that, and it's a little concerning that we're damning a whole company with thousands of workers globally for the decision of a few advertisement department bosses. There are so many people whose paycheck to feed their families and pay bills comes solely from working at Nike, and if you stop buying clothes because your feelings got hurt about one advertisement, they can't clothe themselves or their families in ANYTHING, much less Nike. Yes, they can probably get a job somewhere else-but again, so not the point, because would you like to be laid off because people hate the brand you work for because a guy who didn't stand is? Stock prices fell after the unveiling, and if there's a good way to tell how well the company you work for (and subsequently, your employment status) is doing, it's stock prices. Employment isn't something that should suffer because of the head executives or advertisement department's decision that resulted in negative reception unless it's the employment of the decision makers.

If you have an issue with the advertisement, I've heard just about every argument, and I understand some and don't understand others. However, I have news for you-though Nike agreed to the campaign and signed Kaepernick, of course, they didn't even create it entirely on their own. A public relations firm called Wieden and Kennedy is the agency that rolled out this ad, and they aren't receiving much of the backlash. For me, personally, the person isn't even the issue, but the slogan itself is, and it's likely that Nike didn't come up with that they probably just approved it because it would get people talking.

I honestly also think it's a little absurd that people are burning and otherwise destroying their perfectly decent Nike clothes, shoes, and other athletic products because of one ad. First of all, Nike already has your money, since you own the products you just ruined, so the higher-ups aren't really hurting if you burn your shoes. Second of all, if you care so much about patriotism and the veterans who did sacrifice a lot, why not donate these products to homeless veterans and other homeless or clothing insecure Americans who wouldn't mind the warmth of socks and hoodies as it begins to get cold even though they have the swoosh?

To sum it all up, whether or not you agree with the ad, not every single Nike employee is to blame for the decisions of a few (who may not even be 100% Nike affiliated), and burning your stuff doesn't matter.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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