Netflix may be the current king of streaming, but when it comes to promoting their films and shows, they leave much to be desired. Now there does not need to be a trailer released every week; the less story revealed, the better. But the causal audience does need to know when to tune in. Not everyone goes on the internet and religiously follows news outlets and keeps up-to-date on the latest film or television news.

"Breaking Bad", one of the highest-rated television shows and culturally recognized series of the last decade, is coming out with a follow-up film in less than a week. But there seem to be more crickets than excitement. Granted, the production of "El Camino" has been kept under wraps for months, but this is one of the biggest intellectual properties that Netflix has gotten a hold of. The hardcore fans who follow production are excited, but some causal fans are not even aware of the film's existence. These days, it seems that there is more word-of-mouth promoting and praising the long-defunct "The Office" than the new material that Netflix is producing.

Netflix's premiere show "Stranger Things" just released its third season during the summer and, like previous seasons, everyone and their grandmother were watching and gushing about the series. Part of this is due to the fact that "Stranger Things" is a fun and engaging series, but the streaming service also released a teaser and poster a summer in advance to get people buzzing in advance. Nothing gets people more excited than the tease.

"Dolemite Is My Name", Eddie Murphy's long-awaited return to film since 2016, is premiering as a Netflix exclusive on October 25th, and word-of-mouth from film critics who had the chance to see the film early were extremely positive. Netflix should be making sure as much buzz is around "Dolemite" as possible because the film and its star honestly need it.

"Dolemite" is a recognizable franchise from the blaxploitation era among African Americans, and Eddie Murphy has been a household name for decades, but the legendary comedian has not had a hit film since 2010's "Shrek Forever After". Even when "Daredevil" and a few other of the Marvel shows still aired on Netflix, trailers and posters would not be released until a few weeks prior to release. I honestly forgot "Big Mouth" Season 3 was released in October until two weeks prior, when the first trailer was released.

Holding off on trailers is a great method for keeping some of the project's secrets under wraps. But if no one is aware of the existence until release, it makes it harder for audiences to get excited and tell people about the film. Even if the show is mediocre at best, at least the show still gets the views.

Disney Plus, Disney's upcoming rival streaming service, is just around the corner and has already taken strides to begin promoting its day one launch slate of films and shows, which include "Lady and the Tramp", "The Mandalorian", "The World According to Jeff Goldblum", "High School Musical: The Series", and many others. Netflix needs to start giving its other shows and films the "Stranger Things" treatment.

I'm not saying release a trailer a year before the season premiere, but a few months headstart to get audiences interested would not hurt. There is no reason that everyone should not be aware that a follow-up film to one of the most successful shows of the past decade is releasing in less than a week.

If Netflix wants to continue to stay on top and remain a force to be reckoned with in the streaming industry, they will need to make the world, not just hardcore fans, aware of future projects before they unfold.