This week a new band was introduced to the world: Cruel Youth. Their only song to date, "Mr. Watson," came out on SoundCloud and YouTube with a mere 40 thousand listens between the two platforms.
So why then is this so important, and why should we all be paying attention to this band?
To answer that question we have to recap the last few years of the band's founder and front woman, Teddy Sinclair, otherwise known to the world as Natalia Kills.
Back in 2015, Natalia Kills along with her husband Willy Moon were judges on "The X Factor New Zealand" where they were fired for bullying contestant Joe Irvine. A petition for them to be given the boot amassed 70,000 signatures in just 24 hours after Natalia told Irvine that he was a “doppelgänger,” disgusting and a “laughing stock.”
Following her short time on the show, Natalia Kills spent her time out of the spotlight helping to write songs for Madonna’s "Rebel Heart" and Rihanna’s "Anti." Natalia and her husband Willy Moon were forced into a sort of hiding from the wrath of the world who thought it necessary to send her multiple death threats and hateful messages on a daily basis.
So again I ask, why then is the introduction of her new band so important to not only the music industry but also the millions of people around the world who have heard of her or her experience on "The X Factor?"
This is because the rebirth of Natalia Kills as Teddy Sinclair will allow us to really see how detrimental the effects that the bullying of stars can have on their careers and livelihoods.
Are we able to forgive Teddy for what she said on "The X Factor" and appreciate her music for what it is, or is society so obsessed with the personalities of our musical artists that we cannot appreciate music on its own?
In the case of Natalia Kills, we turned into the bullies.
It is the perfect example of hypocrisy to bully a star for bullying someone else. In fact, we could go as far as to say that what we do to Natalia is infinitely times worse then what Natalia did to Joe Irvine.
We took the life of one woman and tore it apart in days with no spot of remorse; neither the media nor us as individuals stopped to evaluate what we were really doing. It was easy to band together as a collective and bully this singer for what she did without the need to feel individually responsible for the consequences of our actions.
But through resilience, a hard work ethic and sheer bravery, Natalia Kills has released a new song to the public eye. She has put herself in one of the most vulnerable positions we can put ourselves in by allowing the entire world to listen to her art without boundaries controlling the feedback that she could receive.
The real test of our society will be to see how we react to this rebirth over the next few weeks.
Will we give her a second chance and allow ourselves to look past what she did on "The X Factor" and take her music for what it is: music?
Or will we continue to be the bully of the bully and prove that we are no better than the people that we condemn on a daily basis?