Today, color gradients are commonplace despite their humble beginnings as a straightforward WordArt and PowerPoint function. They are used in digital art, presentations, social media postings, website design, logo design, and other aspects of corporate branding. Its versatility is the major factor contributing to its high utilization. They may be used in a variety of settings, such as picture overlays to link photographs to your brand's color scheme, as a prominent or understated background for your graphics, or as a means to give visual interest to type or text.
While color gradients have a bad rap, they can be beautiful statement pieces when used properly. As a rule of thumb, you should select three complementary, analogous, or monochromatic colors. Linear and radial gradients are a good choice but tri-angular gradients offer many light sources for dimension and depth. They will add a contemporary timeless look to your brand.
A sharp and sleek brand design can help you reach a wider audience, but it might make your products look very new. For that reason, many brands are opting to showcase their personality in various ways. Actually, they are choosing jumbled words, messy layouts, and amateurish artworks for their brand design. Whether it is a round craft label or wild lettering, disruptive branding will give your business a chance to prove that it is ready to offer something different.