I've always loved everything revolving around the Kardashian's. Their entire empire never ceases to blow my mind in how it was built entirely off of scandals. There's no denying that the OJ Simpson trials instantly put Robert Kardashian and his family on the map and in the public eye. However, it wasn't until former Olympian Caitlyn Jenner (formerly Bruce Jenner) married Kris Kardashian (now Jenner), and landed the entire family a TV show that is still running after almost 13 seasons, Keeping Up With The Kardashians.

It wasn't until the last few years that I really got into following Kylie and Kendall. I always loved their clothing brand and when Kylie branched off into the makeup industry I quickly fell into buying so many of her products, some of which I still use every day and love. Kylie in the last two years has really seemed like the main attraction of the family. Her empire has grown to a huge following and a massive amount of free flowing income. At just 19, her makeup brand became one of the most iconic and sought after on the market, selling out thousands of products in a matter of seconds. She, at her peak in the industry, seemed like the ultimate marketing mastermind; but it wasn't until this week that I became truly aware of just how clever and deliberate she, along with the entire Kardashian clan, is. Kylie, 6 months ago, and what seemed like out of nowhere became immediately pointed out for pregnancy accusations with pretty new boyfriend, Travis Scott. Just as we were all getting over the Kyga (Kylie and Tyga) drama, another wealthy and popular rapper comes along and supposedly is the father of Kylie's soon to be baby? I was skeptical, and pretty much assumed that it was all just a big rumor. But out of nowhere, Kylie fell off the map. Her makeup brand, while still coming out with new product just wasn't as on the map as much. Her social media presence, which is always booming was no longer. She wasn't posting selfies, or mirror pictures or Snapchat after Snapchat. She wasn't showing off her body in the slightest, which is so out of true Kylie fashion. At first I figured it may have been a weight gain issue that she was hiding to avoid scrutiny from the media, but then I came to a conclusion. Really the only thing she would be hiding for this long, is a pregnancy. For nine long, ironic months, I myself along with millions of her other followers waited around, watching her family deny rumors on talk shows and wondering could it be true. This past Sunday, February 4th, the bomb was dropped and it was absolutely ATOMIC.

Kylie announced not only her pregnancy but her birth in a short little note to fans on her Instagram. Just a few moments later she shared a Youtube project by @wttyler which showed the entire process of her pregnancy that her fans were in the dark for. The birth announcement was big enough as is but to add the icing on the cake, Kylie happened to announce the whole thing just hours before the Superbowl. Yes. The Superbowl. Suddenly Twitter wasn't crawling with the Patriots and Eagles rivalry but rather with news of Kylie Jenner's long-hidden pregnancy with a baby she has now named Stormi Webster. I gotta say, for some odd reason I think Stormi is the cutest name for this baby. But that's beside the fact; I really can't help but give Kylie mad props for dropping the birth bomb on the day of the most watched and beloved world championship in sports history, THE SUPERBOWL. Maybe that's not super significant to anyone else but me but I have to give a round of applause to Kylie for not only sending the media into a frenzy the day of the most important football game of the year but for also hiding away for 9 months from the insane paparazzi her family has tried warding off for years. Just when I thought the Kardashian's couldn't get any more impressive, here they go again. And now, it looks like Kendall Jenner is the only baby-less one left in the family.