Maria Grazia Chiuri Receives The Swarovski Award For Positive Change

Maria Grazia Chiuri Receives The Swarovski Award For Positive Change

Bridging fashion and feminism.

The 2017 Fashion Awards took place on Monday, December 4th, and this year continued the recently introduced Swarovski Award for Positive Change. The award recognizes and celebrates “individuals who have made a positive impact on society, the environment or both, and forms part of Swarovski’s efforts to promote a more sustainable future.” Artistic Director of Dior, Maria Grazia Chiuri, was set to receive it, and hers is a name worth remembering.

The award is of heightened significance this year, with a year having passed since the 2016 U.S. election and the political climate teeming with a variety of issues, women’s rights being ever-prominent. Chiuri recognizes her value in the industry, particularly being that she is the first woman to hold the title of Artistic Director for Dior. Her efforts have been notable, in that she strives to strengthen the link between feminism and fashion.

Her Spring/Summer 2018 line garnered attention for a series of striped shirts featuring the title of Linda Nochlin's 1971 essay, “Why have there been no great women artists?” Nochlin’s essay is a provocative and well-renowned commentary on the fact that art has been a task largely owned by the white, male, middle-class, and that the opportunities for women to take part in it have been too historically infrequent for them to make a name in it. The fact that Chiuri chose Nochlin's words for her clothing line is demonstrative of a change, both in the awareness of Nochlin’s issue and in the implications of it. She posits that patriarchal ideations have been so long-held that they are both within and around the female, and that never limiting oneself while also finding strong female support systems, is crucial to escaping those ideations.

While Chiuri doesn’t label herself an activist, she notes that Dior must be a brand of female empowerment. While she pays great respect to Dior’s traditional appeal and the nostalgia that the vintage work of the line brings, she argues that it doesn’t speak to contemporary female life. “Only with flowers?” she asks. “It’s not enough.”

Per her understanding, there is the common misconception that "the designer has to understand the women." Chiuri states, "Sometimes we have this message that the designer was a revolutionary. No, sorry. It was the woman that changed, and the designer understood and changed the line." She stresses the generational implications on fashion and holds that the current one demands value and flexibility.

Chiuri’s work is a force to be reckoned with, and there is hope that designers will note her progress and follow the trend. Female empowerment IS positive change.

Cover Image Credit: Christian Dior / YouTube

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Here are some great gift ideas for the girl who is starting her life as an adult! These are just some basic essentials that can help you at least fake it 'till you make it!

1. A crock pot

There are going to be many days where you just want to make an easy meal an then come home from a long day and have it all cooked and ready. A crock pot is perfect for this and you can even make amazing desserts. Crockpots are typically on a super sale on Black Friday so be on the lookout for that.

2. A nice knife

There is nothing more aggravating then wanting to cook a nice meal for your self and getting hand cramps every other second because your Walmart knives can't cut through a piece of chicken. Although sometimes a nice knife or knife set can be expensive, it will be a great investment because you won't need to buy a new knife every year.

3. A pair of rain boots

There is nothing worse than waking up on a rainy day knowing you are about to be soaked when you walk outside. Whether its Hunter boots, Sperrys, Duck Boots or just Target rain boots get to wear out in the rain besides Vans. There is nothing worse than walking around in wet shoes all day.

4. A reliable computer

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6. A blender

Smoothies are such an easy and healthy snack/meal that you can make and if you get one of the smaller, personal blenders it makes your life so easy! Along with crock pots, blenders are also always on sale on Black Friday so be on the lookout for one you like and share it with your friends and family!

7. Business clothes

In the next few years of your life, you are bound to end up somewhere that you need to have business attire. Whether it is a presentation at school, an interview, or maybe even a headshot photo it is critical to have a nice outfit stowed away in your closet.

8. A quality portable charger

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9. A reusable water bottle

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10. Stocks.

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Stop worrying about being with someone and just focus on bettering yourself and someone great will come along later. Yes, it'll suck to be alone for a while but if you surround yourself with the right friends then it won't be lonely.

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