LinkedIn, the world’s top professional networking site, opens the doors for millions of people every day. Whether it’s making a key connection in hopes of getting a new job or keeping up with people who inspire you, this platform is essential for putting yourself in the best possible light.

Point being, if you’re not on LinkedIn, or if you have an account that simply exists without substance, you’re doing it wrong.

Make a statement, because first impressions are everything. The key to incorporating this into your page is having a nice profile and cover photo, a well-written bio and a thorough set of data beneath it.

LinkedIn profiles work similarly to virtual résumés. Because of this, be sure to include your education history, organizations you belong to and causes you care about. Each needs to have a detailed description below. This way, people who view your profile know why they should be interested.

Connections are a descriptor of your network. While it’s important to connect with people you already know, it’s important to note that LinkedIn is very different from Facebook.

Not every connection you make has to be with someone familiar. In fact, LinkedIn Founder Reid Hoffman says “You should make at least one new quality connection per month.” LinkedIn will recommend connections to you based on your profile data such as past affiliations and interests. Connecting with these people could open the next big door for you, so don’t be afraid to network.

Don’t forget to add a custom note to every connection request! Let the person know what binds the two of you together.

Finally, this platform is one of the best ways to explore new professional opportunities. LinkedIn posts jobs from companies worldwide, and will recommend positions to you based on your desired industry and location. This is the perfect way to make connections within a company you’re seeking employment from.

While every individual should have a LinkedIn account, many companies have pages as well. Users can view every employee who listed themselves as affiliated, as well as their position within the company. Use this opportunity to do some research if you’re between jobs and have an application out. Get to know the people who will be interviewing you and what the company’s network looks like. If you’re feeling confident, go ahead and connect with other people who work there and simply introduce yourself! The worst that can happen is they don’t accept your request.