I had a rare opportunity today. Today, in my final class, I was put on the spot to define my business and what I do. I said, "We are a luxury design and art brand for minimalists."
Not to my surprise, most people were confused by that "minimalism" part. I'm not going to lie, I once thought minimalism meant dumping as many material items as possible reduced to the material ownership of a 70s hippie.
But now I run a company that prides itself on the philosophy.
Once upon a time, my work studio was the equivalent of a pig sty. Well, not just a pig sty. More accurately, it resembled a pig sty that was, at the same time, being run over and used by a group of two orange-haired orangutangs high on a deadly combination of sugar and caffeine pretty much every second of the day.
My room resembled the depths of a mess-hell. I felt like a disorganized mess. I honestly just couldn't organize everything that I had.
Of course, you probably know where I'm going with this. Lately, I've wanted to take out all of the waste I've had and hurl it out into the trash. I needed my life to get easier and not be overwhelmed by all the stuff I'm constantly seeing and around.
It seems like decluttering my digital and physical life is the obvious choice. It's way easier to organize my stuff and stick to a quick outline of my day. I don't need to think as much, and for me, brainpower is a precious asset.
So I decided to do some research on minimalism (primarily around the YouTube videos of a filmmaker named Matt D'Avella
Minimalism is more about decluttering, not about excessive removing of everything you own. When you minimalize a part of your life, you are simply getting rid of stuff you don't need.
Stuff like bookshelves upon bookshelves of paper and miscellaneous objects. Or four rugs that you've had since you were five. And, yes, it also means that a new kind of outfit every day is pretty unnecessary.
It's about focusing on the details of what you don't and what you do genuinely need in your daily life and purchasing the minimum amount of items and services that actually have some sort of value in your genuine life.
It's about throwing out junk that hurts you more than helps you.
In some aspects of my life, I was already trying to do this, even before reading about minimalism. My backpack for junior year is compromised of just a couple of folders, a ziplock bag and some small stuff I need day to day. It's light. No textbooks or huge meal to bog the bag down. I love it.
I had also lived a life focused on media-based minimalism. I avoid using Twitter and Facebook, use Snapchat for vlogging and chatting with my friends and Instagram to showcase my photography. Things are kept organized and simple without losing my grip on what's going on in the life of my friends.
But then I decided to push it a bit further, and I minimized my studio. Threw out a lot of the stuff I didn't need. It's not ultra-minimal but minimal enough to be a major difference from what I had.
And I'm not going to lie, I found that I haven't needed to sacrifice anything after decluttering. It feels refreshing, and it's helped me get to where I need miles quicker than before, and it feels great.
I'm also trying it with my wardrobe, trying to wear a simple pair of chinos or jeans with a hoodie with a watch. Which means fewer worries about what to wear tomorrow.
Growing in this route (although, I'm not a true minimalist just yet) has really helped me figure out what I want on my own...that in my life, I want stuff that has value, and I like things to be simple and easy to get to.
Every now and then, I love messing around with a bunch of stuff, customizing it or using something new. But eventually, I always end up coming back to just the products that I need and add true value to my life.
That's why I decided to embrace this lifestyle and make a brand out of that...to design products that were simple to use, attractive in the flesh and most importantly, had incremental value in my life.
They made things easier to get to or they allow me to get more done in less time.
Maybe this kind of lifestyle isn't for everyone, but I'd argue if you want to be organized, and make your life simple and feel way less underwhelmed, it is that kind of value and simplicity in minimalism that will get you there.