In the midst of the body positivity movement, Kim Kardashian launched a full-body foundation. It's not like these products already don't exist, but the Internet started to talk about it. A lot of people don't like it.
https://twitter.com/jilliaaaaan_/status/1143958926...
I don't like Kim Kardashian. I don't like the Kardashians. That doesn't matter here.
As a person with eczema who wanted to cover it up for most of her life, I have to defend her.
Then there were concerns about the makeup getting everywhere, being a hassle to put on, coming off while sweating...those are valid criticisms. Apparently, the mere existence of this body foundation encourages people to cover up their imperfections and not accept their bodies. What else is new? What about regular makeup?https://twitter.com/BakerBeaute_/status/1143846509...
Body makeup isn't new. This has existed for years.
Most people don't know that Kim Kardashian herself struggles with psoriasis. She created this product to help people like her who are insecure about their skin. Yes, the advertising campaign was weird. The makeup was applied on someone with flawless skin. What makes this different from other makeup commercials, though? This doesn't make it any better, but we definitely shouldn't act like this is the first time it has happened.
Nothing. If you love your skin, that's great. If you want to encourage others to show their scars, acne, or stretch marks, go for it.
Please understand that some people want to cover it up. We never question people's need to use foundation on the face, so what's wrong with putting foundation on the body?