There are several keywords that you can use for content marketing . However, not all of them deliver the same level of service delivery. You can choose a tool depending on your nature and size of business. Some of these tools come free of charge while you are required to subscribe to others. This article presents the best keyword research tools for content marketing.
1. Google AdWords: Keyword Planner
Keyword planner acts like a password that you can use to expand your existing search network campaigns or build new ones. Google AdWords keyword planner can be used to search for group ideas or keywords, retrieve historical statistics and view the possible performance of a list of keywords. You can also use this software in creating a list of new keywords by multiplying various keyword lists together. Keyword planner is a free AdWords tool that can assist the user to select competitive budgets and bids to use on your campaigns. Both new and highly experienced advertisers can use this tool to lay the foundation of a successful online marketing campaign.
Official Website- https://adwords.google.com/KeywordPlanner
2. Long Tail Pro
This tool will give you an easy way of finding the best keywords that will assist you with ranking in the Google search engine. You can use this tool to score the comparativeness of different keywords. The proprietary keyword competitiveness score can be used to find out the difficulty of ranking different keywords in Google top ten score. It can also be used to custom difficulty targets, determine metrics, calculate the profitability of keywords, track and sort, export results, real-time filtering, and AdWords data. The results will assist you to know what should be your target instead of looking at all the keywords.
Official Website- https://www.longtailpro.com/
3. Power Suggest Pro
This is a market research and keyword tool that takes advantage of multiple search engines to generate millions of keywords and phrases on a daily basis. One thing that makes this tool unique is that it works by yoking suggestions of live keywords from the search engine and this gives the user the most up-to-date, highly descriptive, and effective keywords. The phrases come out exactly the way the users type them in the search engine and you can uncover those keywords that have low competition. The software is intergraded with major strategic and authoritative sources such as Amazon, YouTube, and the Google search engine. The tool reveals those keywords that millions of people search for on a daily basis and you can use the tool to discover the opportunities that most of your competitors are not aware.
Official Website- https://www.powersuggestpro.com/
4. SEMrush
This tool provides a complete flow of work for SEO professionals. It entails semantic flow professionals, technical SEO audit, ideas on how to gain more organic data, position tracking, “not provided” problem solution, competitive intelligence, and backlinks analytics and audits. It can assist you to perform your day to day activities and provides a clear in-depth analysis. You can incorporate it into your digital marketing strategy with a lot of ease to enhance your performance. The tool can assist you to identify great opportunities and react within a very short time through a trusted data source that all team members can access easily.
Official Website- https://www.semrush.com/
5. UberSuggest
The tool can assist you to get those keywords that you cannot find in the Google keyword planner. It can assist you to enhance your keyword research with tons of PPC, SEO keyword ideas, and the overall content marketing ideas. The tool is useful in performing easy and quick keyword research for your blogs. It is a very user-friendly keyword research tool and very powerful when it comes to optimization of your website.
Official Website- https://ubersuggest.org/
6. KeywordSpy
The keyword tool can assist you to spy on your competitors and benefit from their success. You will be able to discover the keywords that your competitors are using, get daily data base updates and fresh data, see how the site is spending for AdWords, find the most profitable ad copy combinations and keywords, and has more than 127 million keywords. The key features of this tool include competitive intelligence, keyword research, ROI indicator and advanced searches. The tool is currently operational in the United States, Canada, Australia, and United Kingdom. You can use this software to study what your competitors are doing while advertising on PCC campaigns like AdWords.
Official Website- https://www.keywordspy.com/
7. Soovle
Soovle has various ways that users can play around with it. All you need to do is type the term you wish to search and press the enter tab. Go through the suggestions that come up and click on the most appropriate one. The new phrase you just click will allow you to view the results that emanate. You are free to repeat the above steps as many times as you feel wish.
Official Website- https://www.soovle.com/
There are several SEO tools that you can use for content marketing. You just need to understand the top ones so that you can integrate them into your marketing campaigns. These tools can assist you to learn much about the strategies that your competitors are using and intergrade them in your strategy so as to gain a competitive advantage in your industry.