Everyone watches YouTube. You can find just about anything on there. Kids and adults are watching videos on their phones, tablets, and computers. But as of last month, YouTube is changing how their ads are ran on kids' videos after a $170 million dollar fine.

The US Federal Trade Commission hit Google with the new rules, and with that very large fine that was to settle a prob into the privacy of children's data on YouTube. So these new rules are to improve child safety. This deal settles allegations that YouTube illegally collected personal information from children without parents' consent.

So at the end of the year, YouTube will, in effect, start treating all views of kids-directed videos on YouTube as if every watcher is an actual child, regardless of the viewer's age. it could be a 25-year-old man watching a gaming Channel and they will treat it as if a child is watching it. If the games are geared towards kids, then that's how they are going to treat it.

They will also halt kids-oriented videos from having personalized ads, comments, and notifications. And it'll require that uploaders tell YouTube when their videos are directed at children.

So channels that post kid videos but don't identify them as kids videos, will run a risk of getting a fine by the FTC.

YouTube has its own kids channel called YouTube kids, and that's where kids should be watching their videos. You are not allowed to have a YouTube account unless you are 13 years old or older, and parents let their kids watch on their account all the time.

So all the data that YouTube was collecting from kids could have been off their parent's account, and I do think that on the YouTube kids app all comments and notifications should be disabled because there have been predatory comments and other things posted on there.

But you have so many YouTubers that use YouTube in their job, they rely on those ads to get paid, and if those ads are no longer run during their videos just because they are reviewing or playing a game that is geared towards kids, that's going to hurt them. You have so many other channels that draw cartoonish characters that are getting hit by this as well.

People who rely on YouTube for their business are significantly affected by anything that disrupts how many channels get paid for the ads that run with their videos.

So is this a new form of censorship? Because they are basically trying to control what kind of videos you post, and if it has anything to do with any kids' products your comments and notifications will be disabled and your ads could get cut. How is this fair? I understand protecting our kids, but parents should also not let their younger kids watch on their account, and make sure they are only watching on the kids' app.

And creators will also have a 3-strike policy. That means:

This is from "Youtube"

First Strike

If we find your content doesn't follow our policies for a second time, you'll get a strike.

This means you won't be able to do the following for one week:

• Upload videos, live streams, or stories
• Create custom thumbnails or Community posts
• Create, edit, or add collaborators to playlists
• Add or remove playlists from the watch page using the "Save" button

Full privileges will be restored automatically after the 1-week period, but your strike will remain on your channel for 90 days.

Second Strike

If you get a second strike within the same 90-day period as your first strike, you will not be able to post content for 2 weeks. If there are no further issues, full privileges will be restored automatically after the 2-week period, but each strike expires 90 days from the time it was issued.

Third Strike

Three strikes in the same 90-day period will result in your channel being permanently removed from YouTube. Also, note that each strike expires in 90 days from the time it's issued and that deleting the content will not remove your strike.