“I can create my own logo. Why should I hire a professional designer to do what I can do myself?”
That is a line that is often heard repeatedly from business owners and entrepreneurs alike. With free logo creator tools, such as Canva, many business owners are turning to these logo generators to create a free logo for their business. However, you can’t blame business owners for wanting to save money and not choosing to hire a professional designer. After all, the cost of creating a good logo designs can cost up to thousands of dollars. In fact, established brands such as BBC spends hundreds of millions of dollars to create a logo and further establish it among those prospects.
How much does logo designing cost?
Starting a business is costly enough. There are enough expenses incurred to even think of adding the expenses of creating a logo. This is even more so if small businesses don’t have any clients yet. So, where is the motivation to create a logo, what more to say paid thousands for it? However, investing in something as essential as a professional logo is a smart investment. Rather than using a free logo creator, this investment will pay off ten-fold for you. After all, this investment is something that you won’t have to make again for the next few years or even forever if you are happy with the logo you have received.
While we have established that hiring a professional designer can cost quite an amount of money, it will benefit your business tremendously. If you are thinking that you have survived with the logo that you have created from your free logo creator you found online, you need to understand how hiring a professional designer can benefit your business.
In this article, we’re going to break down why you need a professional logo, the difference between a professional and a logo that you generated from the free logo creator. By the end of this article, you will understand why you need to go for a professional logo designing services like Shopify.
What is the difference between a professional and a DIY logo?
1. Level of experience
So, you have created a logo from the free logo creator that you found online. You think it is the best thing in the world and you are happy with it. However, someone with years of designing experience may be able to see that it isn’t suitable for your business and neither will help to boost a good impression to at your business. Unless you are an expert designer, you will lack knowledge and have less instinct when it comes to selecting the right logo design for your business.
However, a designer that has years of experience will be able to articulate what you want from a logo. With this, they will be able to create a logo which you can program your business with and convey a more accurate message through it. By no means are we trying to say that non-professional designers are not good at doing designs. However, what we are trying to say is that professional designers are naturally talented when it comes to art and design. If your specialty is the not in logo designing, don’t try to risk the reputation of your business that way. Leave it to the professionals and you will find that it will benefit your business greatly and you can do what you do best - which is trying to sell your products and services.
2. Practicality
This is an aspect that you must take into consideration if you are someone who prefers to create a logo from a free logo creator. You probably DIY your logo using Photoshop. While you may think that Photoshop is an acceptable program to create logos, it is. In fact, most professional designers use Illustrator to create their logos because it allows them to create vector designs while Photoshop doesn’t. In Illustrator, you can create a vector logo that you can scale the size of your logo to any size without losing quality. This is one aspect that you as a non-professional designer would not have known if you didn’t hire a professional designer.
Hiring a professional designer to create your logo also means that they will ensure the logo is print friendly, available in a variety of web and print file formats for you and is correctly set up. You can even get them to print it for you and ensure that the quality is impeccable so that you can immediately get the logos ready for your branding materials.