I know how it feels to work day and night, creating a "perfect post." But of what good is a perfect post if nobody is viewing it, let alone liking or commenting on it?
Definitely, no good!
But you know what the bitter truth is? It doesn't matter the amount of work you've put into creating your post, if you don't optimize it or tailor it to satisfy the algorithms of Instagram, I'm afraid nobody will view, like, or comment on it.
So how do you optimize your content to satisfy the algorithms of Instagram so that more people will be able to see and interact with it?
Read on to find out!
Enter people's DM
Instagram algorithm or not, every Instagrammer has their own DM, and any message sent there is guaranteed to reach the target recipient.
Now you don't want to spam your audience, of course. But you simply want to notify them about your newest post and why you think they should check it out. To avoid spammy messages, you can target only those people that have interacted with your posts in the past.
In case they are not many, you can double down on your efforts by reaching out to those followers you think would be interested.
Never forget to use Alt Texts
Alt texts are what make your content searchable on any digital platform like Instagram. When you add the right ones to your posts, they make your posts visible to people that search for those same words on the platform.
More like "keywords," alt texts are your great SEO friends on Instagram. They help the Instagram algorithm to categorize your content so that when anyone comes to search for anything relating to what you've described in your alt texts, your post will be one of the first few answers they see.
Some of the best Instagram alt text tips include:
- Don't use same words as your captions
- Focus on what you want people to remember about your photo
- Never, ever forget to use keywords
- Use the right words to explain the photo
- If there's an important text in the photo (like a quote), write it in the alt text.
Get external promotion
The first one hour after you publish a post on Instagram is the most important period – at least, according to the Instagram algorithms. To the algorithms, the more likes, comments, and views you get during that first hour, the higher your ranking factors, and the higher your chances of making the explore page.
One way to maximize likes and comments during this period is to seek out external promos. External promos can be in the form of cross-promotions or bought likes. By cross-promotion, we mean posting on other social platforms like Facebook and Twitter, while adding a message directing viewers to your IG page.
Alternatively, you can buy likes from providers like Stormlikes within this first one hour. And in case you want to know how successful the act of buying likes truly is, you can check out some of the best Stormlikes reviews here to know what people think about their service.
Tag those relevant to your post
It is possible for someone to miss your post. Perhaps because they were not online when your post came up or maybe they were but scrolled past it in their feed. But it is nearly impossible for someone to miss their notification.
When you tag someone, this is what happens. However, you don't want to waste your tags (max is 20) or appear spammy to people. Therefore, you want to tag those followers you know are likely to engage with you or those accounts you know will be happy to help you repost.
Know when to post
The Instagram algorithm is designed to sink posts with time so as to make room for newer posts. Unfortunately, this doesn't bode well for content creators because there is a huge tendency that a large percentage of their audience might not be online around the time they publish their posts, and by the time they come online, their posts might have been swept under the carpet.
To help beat this system of algorithms, you can start using tools like Later, Buffer, QuickSprout, and other similar apps to study when your audiences mostly come online and then schedule your posts to go live around this time.