Iskra Lawrence, the most iconic supermodel to young women, visited Rutgers University in New Brunswick last Thursday. She was there during a pop-up event with Aerie, and boy, did she attract people to the event! Iskra is known for encouraging young women to be comfortable in the skin that they're in and that you don't have to be a size 0 to be beautiful.
For a lingerie brand, she has been an amazing role model for young girls. Most lingerie brands aren't as diverse as Aerie; however, the company is known for advertising non-photoshopped diverse women for their brand to give their audience a more realistic idea of what they would look like wearing their clothes.
They launched their #AerieReal campaign, and it increased their sales tremendously over the last couple of years. The campaign encouraged women to be themselves because the real you is beautiful. Many women have been posting photos of themselves in bikinis with the hashtag #AerieReal to show the world their real and non-photoshopped body.
At the event, they had this inspiring quote lit up inside of the pop-up shop:
Why? Because, as Aerie's slogan says, "the real you is sexy"!