Introduction

The position of your website in the search engine result pages (SERP) determines its ranking. People searching for the products and services can find the link at the top of the listing and click to enter the website. A set of parameters determines visibility, attractiveness, immediate visitor attention, and retention factors. The website ranking can play an important role in the increase in visitor traffic and the potential of conversion into marketing leads and sales conversions.

Content is the Key – from Attraction to Retention and Conversion

Content can be in the form of text, images, graphics, and videos. The first visible content of the website is in the form of a Meta-description that appears on the SERP. It has to be relevant, attractive, and attention-grabbing. It should also be compelling enough to make the searcher click on the website link.

Home Page Content – Prolonged Visitor Retention

The home page content is the key element that can retain the visitors' attention span for a long time and make them stay on the site for a considerable time. The main elements of the home page should preferably include

• Display of products and services
• Business and Brand information
• Contact details
• Brief description of products and services with relevant images
• Customer benefits
• Customer testimonials

The main features of the landing page should include faster loading time (preferably within less than five seconds), clear display of main elements, visible links to other pages, easy navigability, and usage of standard fonts and colors. The other essentials are background style and color, frames, menu, buttons, etc. They determine the comfort level of visitors on the main page.

Keywords Research and Integration – Boost for Visitor Traffic

Keyword research is the most important part of boosting website-ranking. Long-tail keywords are the critical elements that can match with the searchers' input on the search engines like Google. The researcher should be aware of the users' perspective in searching for products and services. Using online keyword research tools can be helpful in finding and choosing the most frequently used search phrases. Choosing the keywords can be based on parameters like

• The geographical location of the business
• Product user profile and demographics
• Application of the products
• Competitor analysis
• Brand identity and visibility requirements, etc

You can also consider the short-tail keywords for integration on the sub-headings and bulleted text on the home and sub-pages. The other significant parameters for keyword research are competition and usage ratio on the search engines. It is a recommended practice to choose low-competition keywords that are high in usage ratio.

Keyword research should be mainly relevant to mobile and smart users. They may use long-tail or short-tail keywords in combination.

Keyword research is a continuous process from the first time integration into the website content throughout the updates to the various pages. So, you don't have to wait for making the list of keywords "perfect" before integrating them.

Keyword Density – Sensitive to Search Engine Rules

Though there is no standard formula, the recommended density is stated to be between 2% and 5%. Filling the content with an excess of keywords may make it unattractive and unreadable. The visitors can't make any sense out of the content and they may move out of the website. The second disadvantage is the suspicion factors for the Search Engines, for example, Google.

Search engines give top priority to the "User Experience" of the web pages on the site. The automated system can evaluate the quality, relevance, and readability factors. Unnecessary usage and dumping of keywords can dampen the rating of the website by the search engines.

Every search engine may have its unique set of rules for the keyword type, length, density, and placement in the Content, Meta-description, Image-Tag, Video-Tag, and other prominent locations on every page. You have to ensure complete conformance to the rules to get maximum possible website ranking.

Keyword Location – Synonyms Can Help

The optimum usage of synonyms to a keyword or phrase can be helpful in connecting to the input from searchers on the search engine. The system can also link the meaning with the long-tail phrases and push your website ranking higher. Professional SEO service can be highly useful in attracting more numbers of visitors to your website.

Synonyms are the traps for converting relevant keywords that may have the same meaning as the main keywords that the searchers may use. It is a useful way of converting multiple types of searchers into potential website visitors.

SEO Backlinks – Add Value to the Website and Brand

Backlinks are the links to your website from external sites. It is like providing citations by other recognized and famous authors to the works of a new writer who has entered the field of publishing. The reliable SEO Backlinks should be from websites that people trust for truth, honesty, transparency, and trustworthiness. For example, you can consider the

• OEM (Original Equipment Manufacturers) of the products you may sell on your website
• Website of important people/personality in your city/town
• Website of most popular restaurants, hotels, cinemas, and entertainment centers in your city/town
• Authority sites like Wikipedia, forums, etc.
• Authentic information blogs

It is not always easy to get Backlinks from established and trusted external websites. Professional SEO service providers in your city/town can help you to get some of the most reliable SEO Backlinks that can increase your website ranking in the short and long term presence online.

Start Your Blog – Make it Authoritative

An authoritative blog could be difficult to create, especially for small and upcoming business entities. However, good quality content with plenty of information and factual data about various relevant (to your products and services) and hot circulating topics on the internet can be helpful in increasing the traffic and face value of your authentic blogs. Providing Backlinks from the authentic blogs to your website can also increase the ranking of your website.

Conclusion

A reliable SEO Service can provide all the fundamental and advanced elements need to boost the ranking of your website. It could be time-consuming, depending on quality and competition factors.