5 Tips And Tricks To Make Packaging Visually Appealing To Customers
Start writing a post
Adulting

5 Tips And Tricks To Make Packaging Visually Appealing To Customers

A good packaging design is the heart and soul of any brand. It gives the brand a lot of attention and loyal customers.

141
5 Tips And Tricks To Make Packaging Visually Appealing To Customers
Photo by Peter Bond on Unsplash

If you have been an owner of a retail shop and have been in the retail business for years, you must be aware of the importance of good packaging design. A quality product is undoubtedly essential, but it needs a lot of support when it comes to product packaging. Impressive and attention-grabbing designs are required to thrive in this cut-throat business, so every business owner looks into every small detail.

Brand owners know that they need to design product boxes in unique ways to stand out among the crowd. Usually, customers make a purchasing decision in a matter of a few minutes, and even though there are lots of similar products, they will go for the most creative packaging. Here are some ways in which you can make your packaging visual to attract customers.

1. Keep it simple.

Simplicity can turn out to be a perfect way to design a custom printed box. You will be surprised to know that subtle and straightforward packaging designs can sometimes win more hearts than a lavish packaging. If the customer can't read the box's necessary details, they will be frustrated. It will just take a minute to move on to a different brand, and you can never gain back the lost customers.

Custom printed and packaging designs need to be useful in increasing your products' sales when you have printed valuable details on it. If you own a food brand, you need to be even more careful as health freaks will not settle for low quality. Marketing boxes packaging will give your brand a lot of recognition, and it is the right way of promotion too.

2. Choose colors to enhance the shelf impact.

Bright and innovative colors will help you improve the shelf impact and attract a high range of customers. If you make sure to stick to the palette while choosing a color, it will help a lot. Choose colors that can define your brand and are loved by your targeted customers. The colors should be used reasonably, or excessive mixing will destroy the outlook of cardboard packaging boxes wholesale.

If you study color psychology, it will help you appropriately choose colors. If you plan to ship products internationally, you have to make shipping boxes with good quality material, or else your product can be damaged during transport.

3. Make your product packaging functional.

If the packaging design is easy to use, it will get instant fame among customers, and if it offers distinctive branding, the chances of success are even higher. If you are handling an E-commerce business, you need to be sure that customized shipping boxes can hold big, delicate, small and fragile items with efficiency. When the product reaches the customer safely, they feel secure and respect towards your brand increases.


The corrugated shipping boxes can carry heavy items, and if you are shifting to a new house, these boxes will be handy. They share their experience with fellow customers, and the right word of mouth can be an excellent promotional tool. You can use windows, die cuts, inserts and dividers to create your customized cardboard boxes and make them more functional. You can pack a variety of items in cardboard boxes, and the handles on the top will make them easy to hold.

4. Make your product packaging aesthetically pleasing.

Being a retailer, you should be aware that no customer will like dull and boring packaging designs. Box manufacturers Chicago are knowledgeable enough, and they are bringing good quality designs and boxes to cater to the needs of customers.

You can have many options, and the designers can work creatively with the shape, colors, fonts and patterns on carton boxes and custom small boxes. Innovative elements and ideas can inspire customers in a lot of ways. If you are selling juice, you can use a box cut into the shape of an orange, and that will surely stand out on the retail shelf.

5. Identify how your products are sold.

The next important step is the positioning and branding of the products. You have to keep the targeted customer group in mind and consider their feedback from time to time. If you discover and put in some effort to find out what is failing a product packaging to reach the top, it will help you. If your rivals are failing to meet the new customers' demands, you can exploit them by giving them something innovative.

Paper boxes and banker boxes look very appealing, and the best thing is that you can pack a variety of products inside, and it will ensure safety. If you are selling products in the shop, people will get a chance to touch and feel it, which isn't the case if you sell them online.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

20 Things I Learned By The Start of My 20s

No one expects you to have your life together by the time you're 20, because honestly, they didn't either.

3817
Allyson Foutty

We are all often faced with many life challenges throughout the time leading up to our 20s. Before this time, and throughout it, we often look back at the things we've learned and how they've influenced who we are as people today. Some of my biggest influences were some of the challenges I've faced, but they've taught me 20 important things by the start of my 20s.

Keep Reading... Show less
Featured

The Boyfriend Recipe

The ingredients to build a relationship are a little more complicated than just a bouquet of flowers and a box of candy.

4325

Relationships. Long distance or not, significant others are much more than just that. I would be lying if I said I did not love the sweet gestures that only a boyfriend can give. The flowers, funny phone calls, hand holding, breakfast dates, and tight hugs are special but my relationship and many others out there exist on much more than just these little gestures. It is a tricky concoction that consists of one part boyfriend and two parts best friend and would not work without one part or the other. While having a relationship may not be quite as easy as baking a batch of cookies, it has its own recipe (with a few variations for flavor) to follow for a good match.

Keep Reading... Show less
google images

Fashion just keeps growing and changing and old trends are made new! Now, I'm no beauty guru, just a beauty guru wannabe, but personally I have compiled some stylish wardrobe must haves! These can be cute assets to go back to school or just to catch up on some of the latest trends...

Keep Reading... Show less
Student Life

There's More To A Relationship Than Netflix

Summertime is only 93 days of the year, Find something to do!

7144
Tallie Ammar

Summertime is ideal for more than just hanging out and binging your favorite TV series with your friends. Although summer does bring rain and thunderstorms which is perfect for those binging days, take advantage of those nice and sunny days. There is so many opportunities to get out of the house and enjoy the season before the snow starts to come back. Here are 25 interesting dates that are doable almost anywhere for any age.

Keep Reading... Show less
Leilani Encarnacion

Philadelphia has its beauty, but some of you may have not been to some of the most beautiful hidden spots in the city. This summer is a chance for new adventures and exploring, so here are a few places that I highly recommend you should visit at least once.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments