5 Essential Steps to Creating a Successful Company Blog

5 Essential Steps to Creating a Successful Company Blog

Take your business to the next level by creating a successful company blog through these 5 steps.


The power of SEO for small businesses is no secret. Most people use Google to find the products and services they need, and if you aren't using SEO, you won't be found on search engines. No matter how great your product is, you need to have a strong web presence to increase your customer base.

One of the main components of SEO is creating a company blog. Starting a blog is easy and can really pay off for your business right away. Here are the essential 5 steps to creating a business blog.

Choose a Blogging Platform

Your blogging platform is necessary for creating a website and a blog. The most popular platform is wordpress.org, which is free to use and easy to set up. It takes just a few minutes before you have your platform up and you can start adding to your blog. There are some other free blogging platform options, but WordPress is the best choice for long-term business blogging.

Choose a Theme

WordPress allows you to choose a theme for your website from a large list of options. You can pick the one that you feel best represents your company brand. There are tons of free themes to choose from, and even more that you can pay for using their premium feature. When choosing a theme for your blog site, make sure to consider a few things.

First, is it functional on all devices such as smartphones and tablets? Then, make sure it comes with a support and contact option. You want the people visiting your site to be able to contact you with any questions or report any issues with the site. Make the theme representative of your business. Can your theme translate to a business card? Utilize a business card maker to see how your theme looks on paper.

Register Your Domain Name

Once you've decided on a blogging platform, you'll need to register your domain name (URL). This will cost you around 10 dollars per year, depending on which service you choose to use. Once you register your domain name, your URL will belong to you until the time you've paid for expires.

Purchase Web Hosting

In addition to paying for your domain name, you'll also need to pay for web hosting. This allows your website to host your blog, You can purchase web posting from several companies such as GoDaddy or Hostgator.

Create a Plan

Now that you have your website up and running, it's time to make a blogging plan. Is your goal to attract more people to your website, or do you want to become an established expert blogger in your field? You should determine how often you want to post, so you can set goals and stay consistent. If you want to improve your SEO, you should be posting a new blog at least once a month, but more often if you can.

You should determine the voice and style of your blog, and make sure it's consistent in all of your posts. You don't want each blog post to look and sound completely different. People who start reading your blogs should know what to expect when they click on a new article.

Most importantly, make sure you only post quality content. You are going to have potential customers visiting your website, and it's important they see you as an expert in your field. Always thoroughly proofread each blog before posting, and only post blogs that offer valuable and unique insight to your readers.

Popular Right Now

5 Bible Verses For When You're Trying To Get Through The Tough Times

By Grace through Faith.


Sometimes things get tough but if we look back into the Bible and lean on faith then God can get us through anything.

1. 1 John 14: 26-27

"26 But the Advocate, the Holy Spirit, whom the Father will send in my name, will teach you all things and will remind you of everything I have said to you. 27 Peace I leave with you; my peace I give you. I do not give to you as the world gives. Do not let your hearts be troubled and do not be afraid."

2. Phillippians 4: 12-13

"I know what it is to be in need, and I know what it is to have plenty. I have learned the secret of being content in any and every situation . . . . I can do everything through him who gives me strength."

3. Isiah 41:10

"So do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you; I will uphold you with my righteous right hand."

4. Lamentations 3: 22-23

"The steadfast love of the Lord never ceases; his mercies never come to an end; they are new every morning; great is your faithfulness."

5. Job 1: 20-22

"Then Job arose and tore his robe and shaved his head, and he fell to the ground and worshiped. He said, "Naked I came from my mother's womb, And naked I shall return there. The Lord gave and the Lord has taken away. Blessed be the name of the Lord." Through all this Job did not sin nor did he blame God."

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

3 Ways to Save Money on Utilities During Winter

As college students or young adults, we're always looking for ways to save some extra money each month. Here's how you can keep your house warm without spending a fortune on heating this winter.


Don't leave your heater blasting for the next two months and pay a ton of money to the utility company. Here are three ways to keep warm and save money.

Make Sure Your Heating System Is Performing Optimally

Your heating system is what will keep your house warm throughout the winter months, but don't pay a ton of extra money because your system is working harder to heat your home. If your heating system is working at its best, it will save you a ton of money during the winter. If you think your system isn't working properly, you can have professionals come out and take a look.

Keep Your Home Insulated

Insulation helps to keep your home warm without using extra heat. By keeping your home insulated, you can save a fortune on utilities because your heating system will be doing a lot less heating. If you don't want to pay for insulation, you can do small things around the house to keep it warmer. Keep the curtains closed all the time to hold in heat. Have the fans turn the opposite way to circulate warm air. These small things can really make a difference.

Bundle Up

Instead of jumping straight to turn the heater on when it gets a bit cold in your home, bundle up with a sweater, sweatpants, and a blanket first. Keep yourself warm using comfy clothing instead of paying money to heat your home. You'll still feel just as toasty, and you'll see a big drop in your monthly utility bill from not using the heater as much.

Related Content

Facebook Comments