5 Steps to Create a Company Blog

5 Essential Steps to Creating a Successful Company Blog

Take your business to the next level by creating a successful company blog through these 5 steps.

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The power of SEO for small businesses is no secret. Most people use Google to find the products and services they need, and if you aren't using SEO, you won't be found on search engines. No matter how great your product is, you need to have a strong web presence to increase your customer base.

One of the main components of SEO is creating a company blog. Starting a blog is easy and can really pay off for your business right away. Here are the essential 5 steps to creating a business blog.

Choose a Blogging Platform

Your blogging platform is necessary for creating a website and a blog. The most popular platform is wordpress.org, which is free to use and easy to set up. It takes just a few minutes before you have your platform up and you can start adding to your blog. There are some other free blogging platform options, but WordPress is the best choice for long-term business blogging.

Choose a Theme

WordPress allows you to choose a theme for your website from a large list of options. You can pick the one that you feel best represents your company brand. There are tons of free themes to choose from, and even more that you can pay for using their premium feature. When choosing a theme for your blog site, make sure to consider a few things.

First, is it functional on all devices such as smartphones and tablets? Then, make sure it comes with a support and contact option. You want the people visiting your site to be able to contact you with any questions or report any issues with the site. Make the theme representative of your business. Can your theme translate to a business card? Utilize a business card maker to see how your theme looks on paper.

Register Your Domain Name

Once you've decided on a blogging platform, you'll need to register your domain name (URL). This will cost you around 10 dollars per year, depending on which service you choose to use. Once you register your domain name, your URL will belong to you until the time you've paid for expires.

Purchase Web Hosting

In addition to paying for your domain name, you'll also need to pay for web hosting. This allows your website to host your blog, You can purchase web posting from several companies such as GoDaddy or Hostgator.

Create a Plan

Now that you have your website up and running, it's time to make a blogging plan. Is your goal to attract more people to your website, or do you want to become an established expert blogger in your field? You should determine how often you want to post, so you can set goals and stay consistent. If you want to improve your SEO, you should be posting a new blog at least once a month, but more often if you can.

You should determine the voice and style of your blog, and make sure it's consistent in all of your posts. You don't want each blog post to look and sound completely different. People who start reading your blogs should know what to expect when they click on a new article.

Most importantly, make sure you only post quality content. You are going to have potential customers visiting your website, and it's important they see you as an expert in your field. Always thoroughly proofread each blog before posting, and only post blogs that offer valuable and unique insight to your readers.

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It's Not Selfish To Put Yourself First, It's More Selfish To Let Yourself Suffer

I am not going to let myself suffer knowingly.

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Over the past couple of months, I've stepped back and reflected different aspects of my life. I've analyzed how people have treated me and reprioritized friendships that make me feel validated. I have cut, for the most part, social media as I no longer feel a desperate need to post about every little thing I do to show people I'm "living my best life."

I've realized there are just some things I do not agree with because they damage me mentally and emotionally.

I am not going to just stand to the side and let people walk all over me.

I am not going to let people dictate how I feel for their own happiness and I'm left suffering.

And with that, I have put myself first. Coming to realize why I am suffering and took action rather than just ignoring the issue. I was emotionally hurting and decided that I needed to fix that.

When it comes to our mental health, we often talk about how if we were to break a bone, we must go see the doctor. We wouldn't hesitate. So when it comes to our mental health, why must we hesitate?

I've always been a strong advocate for mental health awareness. Since 8th grade, I've always been to a therapist and it's something I'm proud I did, even if it was not what I thought I needed. I have life skills that have improved my overall quality of life.

However, there was a period of my life where I thought I was invincible. "Hey, I've been through 4 years of therapy, I'm okay. I can handle the world." But I was so wrong. Life brings up new challenges for which we must adapt.

Scott Peck's "A Road Less Traveled" talks about how we are not born with this road maps that help direct how we are meant to go through life. From time and time again, we must step back and reanalyze life to see what we must work on and improve. We must continue to progress through life rather than standing still and going through the emotions. That is when we are miserable, at our lowest point.

I got so low that I needed to go back to therapy, to improve and gain new life skills.

By going back to therapy, I have people claim "you are being selfish" when I said no to different people and/or activities. They just do not align up with my values, or they make me feel miserable. I am not going to let myself suffer knowingly.

Fool me once, shame on you. Fool me twice, shame on me.

There is no excuse to keep toxic people in your life when you can be enjoying people who are only positive. That even includes sometimes canceling things or saying no to someone if you're uncomfortable.

So yes, I'd rather stay home with my roommates and watch "Parks and Rec". Or sometimes I want to seclude myself into my bedroom and watch Netflix while lighting a few candles. I want my quality time to rejuvenate or just relax after days of being up and about.

I also will be ready for whatever 3 a.m. shenanigans you might want to embark on.

This past semester, I've come to realize my limitations, obstacles, and worked to overcome them. I've acknowledged my strengths and worked hard to strengthen them. I am putting myself as a priority to grow and be the best version of myself.

You have to put you and your well being first.

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3 Ways to Save Money on Utilities During Winter

As college students or young adults, we're always looking for ways to save some extra money each month. Here's how you can keep your house warm without spending a fortune on heating this winter.

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Don't leave your heater blasting for the next two months and pay a ton of money to the utility company. Here are three ways to keep warm and save money.

Make Sure Your Heating System Is Performing Optimally

Your heating system is what will keep your house warm throughout the winter months, but don't pay a ton of extra money because your system is working harder to heat your home. If your heating system is working at its best, it will save you a ton of money during the winter. If you think your system isn't working properly, you can have professionals come out and take a look.

Keep Your Home Insulated

Insulation helps to keep your home warm without using extra heat. By keeping your home insulated, you can save a fortune on utilities because your heating system will be doing a lot less heating. If you don't want to pay for insulation, you can do small things around the house to keep it warmer. Keep the curtains closed all the time to hold in heat. Have the fans turn the opposite way to circulate warm air. These small things can really make a difference.

Bundle Up

Instead of jumping straight to turn the heater on when it gets a bit cold in your home, bundle up with a sweater, sweatpants, and a blanket first. Keep yourself warm using comfy clothing instead of paying money to heat your home. You'll still feel just as toasty, and you'll see a big drop in your monthly utility bill from not using the heater as much.

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