Now, here’s a million-dollar question – how do you actually convert your event attendees into leads and eventually into paying customers?

The good news is people who have attended your event are already interested in your brand. A majority of the event marketing budget is incurred on a virtual event management platform.

It’s now time to get the maximum ROI of that investment using the top four strategies laid out in this blog post.

Let’s start with the first strategy:

1. Recategorize Your Attendees

Remember, when your event is over, not everyone would be immediately ready to buy your product or service. The attendees will likely be at different stages of their respective buying journeys. In order to follow up and offer relevant content, you need to recategorize them.

This is what a typical sales funnel looks like: awareness > opinion > consideration > preference > purchase. Depending on where your attendees are, you can categorize them into cold, warm, and hot leads.

For your cold leads, you might try offering them incentives while quickly closing the deal with your hot leads.

1. Provide Valuable Content

As mentioned, depending on where they are in their buying journey, you need to further nurture your leads to convert them into loyal customers.

Using virtual event management platforms like Beetsol, it’s possible to record your event – which can then be presented as bite-sized pieces on social media. Or using event reporting, you can actually find out the most popular sections of your event.

Expand the information in the form of detailed blog posts, e-books, and whitepapers, and offer those to your attendees via email.

1. Get Your Marketing and Sales Team in Sync

To move your event attendees further down the sales funnel, your marketing team would need to transfer the sales-ready leads to your organization’s sales team.

Once you’ve hosted an event using an event marketing platform, your attendees will likely need more help. For example, they might have more questions about your business, products, or services.

By resolving their queries and doubts, your sales team would move one step closer to converting them into leads and subsequently into loyal customers. As a thumb rule, you should follow up within the next 24 hours after you’ve organized a virtual event.

1. Create a Poll

This is an underrated yet important event marketing tactic. If you’re unsure about whether or not your attendees would like to receive emails from you, creating a poll is your best bet.

In that poll, you can ask if they would like to learn more about your offerings and communicate with a sales representative to move things further. By any chance, if someone doesn’t want to go down the sales funnel, this would help you ensure that you don’t end up spamming them.

If too many people move your emails to the spam folder, it can pose a big problem. Hence, creating a post-event poll is a great strategy to convert your event attendees into leads.