Not only does a professional web designer, or web design company, have creativity that they have developed over the years, but also has familiarity with technical aspects that affect the user experience - not least of all - the improvement of Google and other search engines. I explain here not only the reasons but also the issues that should be evaluated when choosing a web designer.

Why hire a professional web designer?

The first reason to hire a professional web designer - only the first - is the aesthetic issue. To place it directly, the remarkably crafted "lung" location is visible to the naked eye. If you want a website to do business, your cover letter must include your professionalism and orientation towards excellence. And your website is that, your cover letter (among other things).

But there are other, less obvious reasons. Among them, definitely the most important is the improvement of Google and other web search engines. At least it is expected that website designers or independent website designers will have SEO experience.

If you have a commercial or commercial website (or need a website), the first thing that you want is for potential customers to find your website when they search on Google. This is what I mean by this prominent statement that you can see once you get to the home page of this site: Your next site is visually appealing, but above all, it works.

A professional web designer must implement all available SEO technologies to provide a search engine optimized site. But at this point, he always insisted that the work of the designer is only part of the goal of achieving top positions on Google. It is unrealistic to ask web design companies, or the freelance designer, to design a site that appears first on Google. To find out more about this topic, I recommend my article on misleading promises by many web design companies regarding web positioning.

What to consider a web designer?

When choosing a professional Webdesignkaart, you will definitely do a Google search and visit your own sites. As with any purchase decision, the price/quality ratio will be crucial. Of course, I cannot reach your budget or tell you the amount to invest in your next website (which also depends on a number of variables). But I will leave you with some "advice" that you can pay particular attention so as not to be tempted by deceptive pictures or explosive phrases.

Of course, the first thing that will draw your attention to is the feeling the site generates from the visual image. If your web designer isn't doing well, quit it, even if it bombs you with unbeatable prices. If you really want a website that supports your online presence, give up on a little cash and ignore the independent web designers who are "on-sale".

The equation is very simple: a good website takes several hours of work. A website design company or a freelance web designer who can't spend the number of hours a professional website requires.

He devotes time, above all, not only to touring his web designer but above all, to his collection of work done. And visit the sites that are designed. If you do not have links to these sites, beware. If you only display one image (screenshot) of those sites and you have not provided a link to visit them, you have the right to suspect that there is something you do not want to see. Browse some of these sites and pay attention to design and functionality.

Be aware of the speed with which these sites are loaded (either the designer or those of its customers). Especially if the websites are visually distinct from the designs and animations, but you have to wait seconds long for the page to unfold, my recommendation is also to lower your thumb. There are Webdesignkaart companies (or freelance designers) that focus everything on the visual impact, regardless of whether the site they are developing meets the conditions for it to be effective and produce results for their clients. These sites are all that you don't want for your business: they are expensive and ineffective, although they can be horrific visuals.

When looking for a web designer

When searching for and choosing a professional web designer, your priority should always be the most effective for your business in terms of results. Would your service provider be just a decent designer, or could you be familiar with the UN agency who understands the business? This is something you can only know when you communicate with the person (if he is an emotion designer) or with the company. Pay attention to the type of questions you ask to be able to quote your site, at your disposal to advise you and show your different capabilities or best options depending on what your business might need.

Even if you previously believed that what you needed was just a website to advertise your services, the added value of a professional web designer is precisely the expertise and know-how to advise you about a world of possibilities that you may not know at this time, I would recommend My article on the role of the website (and designer) within corporate business strategy.

How to analyze the price of a web design proposal?

It is worth distinguishing between the concepts of quotation and suggestion. If you have been following me up to this point in reading the article, you will understand that what a professional web designer has to offer you is a suggestion and that quotes are only economically valuable for this suggestion.

Does the proposal accurately describe your business needs and the characteristics and functions that a project must meet? Do you define precisely the methodology of work that will be followed to finalize the project?

For example, a crucial aspect is the aspect of texting. Will the customer deliver it, and will the web designer limit himself to the design without reviewing or touching anything the customer provides to him? Will the designer review and optimize based on marketing and search engine optimization? In this sense, what experience does the designer or the web design company bring to these aspects of the project? Will the designer develop all texts based on the source materials provided by the customer? The presence of these points clearly and clearly is the key to the success of the project and for the website to be what it should be.

Regarding the design itself, will the designer provide previous models? Will the customer be able to see the work in progress and make notes and notes during the design process, or can they see it once the work is done?

Not least, what will be included and not in terms of software, licenses, images, etc.? Whether the website will be developed in HTML (as they say when developed using a design tool like Dreamweaver) or on the WordPress platform (among other things), software packages that can be free or paid are used. Web design rendering should identify these issues so there are no surprises later.

Web designer promises that should make you unreliable

I have already mentioned, in advance, some questions that you should carefully evaluate and evaluate. Especially (its confirmation does not harm) promises that ensure that your website will appear in the first sites on Google. It also designed website folders, but that lacks direct links to those sites. And not the least, unbeatable prices (not to mention free web design software and tools and "do it yourself").

In addition, a fallacy in which I myself fell in the past until I realized the consequences of generating false expectations. I am referring to the promotion of "self-managed" (or self-managed) sites, generally placed on the popular WordPress platform. No self-managed website turns anyone into a professional web designer overnight. Therefore, it is important to be clear about the scope (and limits) of the concept. To be clear, I invite you to read my article on the self-managed website, where I explain the differences.

Last thoughts

As I said in the beginning, your business or business website is an investment. You have to consider it this way. Developing a successful and sustainable business requires investments in time and money. We all strive to reduce costs in operating our business.

The key is to identify strategic and sensitive areas, and "optimize" costs, which means saving without sacrificing quality and excellence, especially for your target audience, that is, potential customers.

Your website is the focus of the online presence strategy. If your website isn't the best, everything else you do with digital marketing will be flawed and the bad experience experienced by your users