How Reliability and Authentication form the Core of this Japanese Social Commerce ICO. Must-know for investors

How Reliability and Authentication form the Core of this Japanese Social Commerce ICO. Must-know for investors

Blockchain Powered Remittance and Payment

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A recent data study conducted by digital services and solutions provider Avionos revealed that 55% of its consumer base made purchases via social media channels. Social commerce generated around 6.5 billion dollars in sales for 2017 [top 500 retailers], a 24% increase when compared to 2016. With 3.196 billion active social media users globally, social commerce is making companies rethink their online strategies.

Even when social platforms don't push huge volumes of customers into an ecommerce environment, experts suggest that the users coming in via Social networks have a much higher buying intent as their purchase decision is already advanced.

The integration of social media and e-commerce is indeed an exciting prospect. Local merchants, as well as retailers, can use these integrations to connect with relevant audiences directly. But the concept of social commerce is not without its complications, Social media websites get updated with tons of user posts, and their relevance can be limited. Consumers still face friction in social commerce platforms as buying methods are relatively new to the customer.

AI seems to be the solution as it helps in finding the right content to an individual's preference. E-commerce consumers also suggest that AI will lead to faster checkouts. While Social commerce is growing, holistic platforms backed by technologies like AI and Big data seem to bring working solutions for the real world user.

Release - decentralized Social Commerce platform

Release is a revolutionary social commerce project leveraging on Blockchain technology, Big Data intelligence, and Artificial Intelligence to reinvent the social media experience. Unlike other social media where social commerce is just a subset, Release's platform makes Social commerce its core emphasis.

The Release social commerce platform is already up and running connecting its users with the relevant information.Contributors on the Release platform can post articles, which will be classified into 13 information categories. Release seeks to provide quality niche information following the "everyone's news website" concept as users will be able to post niche topics which may not be covered by conventional media.

Release runs on the blockchain facilitating better information management, security, and rewards. The REL Token is used by Release to reward contributors with points based on the viewing frequency of their respective articles. This will lead to the creation of relevant and high-quality information. The platform also rewards users who evaluate the content posted on their network based on how helpful their comments are.

REL tokens can be further used to purchase products, skills, and services within the social commerce network. The token can also be exchanged with other cryptocurrencies when it gets listed on popular exchanges.

Release uses Big data to break down customer purchasing behavior. By using AI and deep learning Release's search algorithm can understand user intent and connect them to the most relevant info.

The platform's feature sets are very similar to popular networks like Facebook, Instagram, and Twitter, which will be aided by ecommerce integrations. By combining all the feature sets natively on to the blockchain, Release's platform will have a superior user experience when compared to the likes of Facebook and Instagram.

E-commerce emphasis is given to agriculture and fishery, where sellers can list their produce which buyers can directly purchase thus eliminating any middlemen involvement.

Conclusion

By combining its social commerce platform with blockchain, big data, and AI, Release will give superior information to users on its user base. By using token-based rewards contributors and evaluators are rewarded and this, in turn, will help the platform in providing reliable data to regional user bases. REL tokens can be exchanged with other cryptocurrencies or can be used to buy products, services, and skills in the platform.

Thus by integrating the concept of rewards and information evaluation, Release will facilitate the next generation of social media and further development of the Internet.

Currently in the 4th Stage of its token sale, Release expects to release its fully-fledged platform by 2019.

Media Contact:

Name : RELEASE Co., Ltd.
Email : ico@release.co.jp

Telegram Group : https://t.me/release8

Website: https://release.co.jp/rel

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Academics and Creativity Conflicts

Academics is definitely something important for students, but it seems that creativity is pushed aside too often.

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As students, we are heavily focused on academics. Some of us may also be heavily focused on athletics. Anything that helps or is integrated into our academic careers has a way of controlling how we live our daily life. We go to class, we study and do homework, we attend activities/work, and then we most likely have little time to relax.

One thing that seems to lack in the academic world is creativity. Many students may say "Well, I'm not creative." Why have students subjected themselves to being uncreative individuals? How does someone define "creativity" as the verbatim definition across the world? Creativity can be used widely if we are aware of how it can be done.

  1. In the classroom, students can find creative ways to approach a debate, a different way of understanding a topic, changing the argument and allowing different perspectives and voices to be heard, and so much more.
  2. Students can find different ways of changing the issues our communities may face such as homelessness, segregated communities, etc.
  3. Organizations can be created to fill in the gaps our communities may have (including in a university).
  4. Students can remain to do creative activities such as crafts, writing, art, etc. This can be done within different organizations or in the comfort of the student's home.
  5. There are different platforms that encourage creativity like photoshop, video editing software, websites like Wattpad to create and share your own stories, and more.

We cannot let academics take over every moment of our lives. It can easily result in a point where we have no motivation to do anything at all because we are in a constant routine that can drain us. We are more than school, although it is still very important. If we shall succeed, we have to embrace the things we love to do and not forget about who we are.

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African Techpreneurs catalysing the Blockchain Revolution

FIRST TRULY GLOBAL EXCHANGE

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Africa has been in forefront of many advancements over the years, still it is not the first continent that people would consider for technological advances. This is due to the fact, that only the several challenges faced by Africa are advertised by media.

However, blockchain revolution has made its mark and African companies are adopting and experimenting in the tech space. Some of these companies include-

KuBitX

KubitX is a global hybrid digital asset exchange with focus on the emerging markets.They have partnered with NEM and Modul us Global. NEM is one of the biggest cryptocurrencies and platforms in the world. Modulus Global powers NASDAQ, and various other banks and financial platforms, CEO of Modulus is a member of the KuBitX advisory board. KuBitX is seeking to resolve some of Africa's biggest financial challenges, namely- remittance fees, payment processing fees, and fund transfer security. Additionally, the platform provides language diversification on their platform.

The Sun Exchange

Sun Exchange envisions to revolutionise the energy sector within the African continent. They have created a crowdfunding crypto exchange, which allows people to buy a share in an energy plant. This in turn is rented out to organisations or individuals to power their premises. The cost for rent is less than the current cost of electrical energy on the continent, easier to setup and access, and more sustainable.

Bitland

Bitland is tapping blockchain technology to overcome the huge public records challenges in Ghana. Their focus is primarily on property surveys and title deeds. This is a critical need within Africa, due to the lack of record keeping that has been synonymous with Africa's history. The company is relatively new and still finding their feet, but is spearheading an incredibly important project.

Some other noteworthy projects

Amoney – utilises multi-rail tech to merge 4 rails; namely, Ripple, Stellar, Amoney, and Blockchain tech to unify crypto wallets, thus mobilising larger volumes of low-value cross-border payment.

Payfast – South Africa's biggest payment portal uses blockchain to provide stronger security measure for their transactions

Bankymoon – built the first smart metering solution for power and utility grids on blockchain technology

OTLW – builds and designs decentralised systems on IPFS and Ethereum technologies, that education, identity building, and reputation.

1.5% of all blockchain startups come from Africa. Although, the numbers are not quite impressive, with an exemplary vision the nation is headed towards conquering one of the biggest challenges in the financial space.

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