Nowadays, online reviews are an integral part of the buying and consumption process of Internet users. The expansion of online reviews generates several frauds such as false negative reviews, false positive reviews published by competitors. Customer review platforms need to be more meticulous and vigilant. Google is a platform that distributes Google Maps reviews.

When do your star ratings appear on Google?

Star ratings are a good way to draw attention to your offer in the SERPs, or Google search results. The Google integration allows you to display reviews of your shops, called "site reviews", in your Google ads. On the other hand, the reviews provided are also used on Google Shopping. But before the star reviews can be displayed on Google, the shop must meet certain requirements:

• First, you need to subscribe to the integration for your shop. This is an additional option to your membership. As for the other options, you can subscribe in the "options management" section.
• Secondly, you must have a Google Merchant Center account and a Google Ads account. The first account is a prerequisite for your reviews to be sent to Google. And as for the Google Ads account, you will need it to use the submitted reviews for your various advertising campaigns.
• Your e-commerce shop must have received a minimum number of reviews. Google is unlikely to display your shop's reviews unless it collects at least 100 reviews in the last 12 months, with a rating of 3.5 stars. For product reviews, your shop must collect at least 50 reviews for all your offers. After booking your integration, the reviews you have collected will be transferred to you on a daily basis via a Google Merchant Center interface. It can take between six and eight weeks for your reviews to appear on Google for the first time. After this time, there may be a ten-day delay in publishing new reviews on Google.

Note also that Google can decide on the basis of its algorithms when star ratings are displayed in a Google Ads ad.

When do the opinions collected appear in the company's evaluation profile?

Once your shop or business has received a review, it will not be included in the average star rating. After 24 hours, the collected review will also be published in your review profile. In the company profile, potential customers can view the reviews and get detailed information about your company. The profile is therefore at the heart of your internet ratings.

The company profile is accessible to people with a Google account. Authentic customer reviews help generate quality content for SEO. This profile is considered a key touch point when consumers search for your business and reviews of your business online on Google. To get the most out of your site's SEO, it is recommended that you include detailed information about your business in your profile. This will also allow you to provide your customers with information that will be useful to them. Make sure that all the information on your Google My Business profile is constantly updated.

What types of reviews are in violation of Google's policies?

Google regularly publishes a list of the types of reviews that are in violation of these rules:

• Copied or stolen photos,
• Personal attacks,
• Defamatory language,
• Unnecessary or incorrect content,
• Opinions that are not relevant,
• Deliberately false content and spam.

Note that these rules apply to all user-generated content, namely :

• The notes,
• Hashtags,
• Tags,
• Images and videos,
• The texts of the opinions,
• Legends,
• Questions and answers,
• Metadata,
• The links,
• The notes.

Companies like Five Reviews have a good reputation for reliable reviews. Always keep in mind that Google relies on an automatic moderation system that supports the review teams. Google has sanctions for malicious reviews such as account suspension and even legal action. As a business, you need to be careful when you ask your customers to leave a review on your company profile.