Creativity is an expression of a person’s interpretation, creating their own situation based on a real-world event, other stories, or their own story. A story can be in the form of music, poetry, acting, or writing. Strong imagery is required to enforce strong storytelling when trying to show creativity within a story since it engages the audience to try and be immersed in the author’s world.
Nowadays, it is clearly much more difficult to come up with creative stories, articles, and whatnot. Most authors today want their voice to be heard by the general audience, and the best way to go about creating an audience is to write something that catches a particular audience of interest and try to build their base that way. Therefore, the best way to go about that is trying to create twists within an original story or making a story that is seemingly out of left field. However, the one thing to consider is that there are many authors that run into the same problems of competing with other authors that may have written similar work or are very similar in premise.
It is excruciatingly difficult to write original content while being able to create an audience that appreciates an author’s work. An author has to question whether or not they will be able to continue making fresh work, try to expand the universe that they created to appeal to their audience, or how will they be able to get a large audience. All these questions are questions authors have to answer for themselves, and the mental drain can really be hard on an author.
Writers who write a lot tend to run out of creative juices since it is hard to come up with original content that is fresh and people are willing to read. There are many stories that have been iterated across time and many references are made from older books into newer ones that the cycle seems to continue and the feeling of freshness seems to go away. Creativity in the sense of media seems to only go so far, and can only be expanded by the likes of something like technology or a world-changing event.
Marvel movies, for example, are reiterations of past comic stories that were enjoyed in the mid 20th century and adapted for the early 21st century for older and newer audiences to enjoy. The comic universe is so wide and hardly looked at by the younger generations that it allows for stories to be fresh and enjoyable for viewers to enjoy, while allowing older audiences to enjoy the movie since they get to see what they read in the comics in a live action view.
Therefore, creativity is hard to come across since creativity is bound to history and what has been created from the past. Ideas engineered within the mind all spawn back to past ideas that seemed to work well or are based off of something another author already wrote. Tales especially in our modern era seem to have the same premise but have some sort of spin to it or are seen in a different point of view.