I don't know much about advertising, but it seems like a very “if it ain't broke, don't fix it” kind of business. If a gimmick works, it will be used over and over and over again. One gimmick that every ad for every product from every company ever seems to use?

Female objectification.

Companies (and consumers, I guess?) like ads that have beautiful, usually white women who all have similar measurements looking sultry and...doing things. Honestly, it doesn't matter what they're doing as long as potential consumers can see them doing things with or around the product featured in the ad. The gimmick is everywhere. I'm not speaking from a place of bitterness, prudishness or internalized misogyny either.

I'm speaking from a place of terminal boredom.

When you see images like this in ads for restaurants...

(It seems I've been eating burgers all wrong.)

...cars...

(Dat fuel efficiency doe).

...clothing...

...alcohol...

...and even things that are supposed to be exclusively for women...

...it all starts to blur together.

That's why the ad for H&M's 2016 Fall Collection is so refreshing. It shows women who represent a wide array of ages, ethnicities, body types, gender designations, and sexualities doing things that don't involve looking pretty and being “ladylike.”

Jillian “Our Lady Of Glorious Hair” Hervey blows a tiny child's mind by having fun with her friends and checking her teeth in the silverware at a fancy restaurant

Also, she's one half of the musical duo, Lion Babe, and therefore partly responsible for the really fun cover of “She's A Lady” that the commercial uses. I love it. Between yesterday and right now, I've literally listened to this cover 97 times.

An East Asian lady is about to drop the hottest presentation this boardroom has ever seen.

(Slay)

A plus size babe dances around her bathroom.

(I am in AWE.)

Boxer Fatima Pinto checks herself out in an elevator mirror.

(Get it.)

A lady sits on the train...without closing her legs. The horror.

Real talk, I was really excited about this one, because I can't sit with my legs together. My thighs are too damn big.

Transgender model and actress Hari Nef stands in the rain.

Another lady unzips her pants and then goes to town on a bowl of fries.

70s icon Lauren Hutton has no time for the foolishness that is mansplaining.

And all of these are just a few of the ladies in this commercial. In a desert of female objectification, this commercial is a freaking oasis! Props to H&M.