As music emerges, there is always artists and/or groups that bring a “new” sound to the hip-hop game. Regardless if the public is rocking with their new sounds, their music always resonates with us because it’s catchy or has a repetitive jingle that we can’t help but sing along to when it comes on.

Today, the Hip-hop game is filled with artists who veer away from lyricism and rather create their own category of “mumble” and/or “turn up” rap as most have called it. Most are not too fond of this because they feel as though the art and true essence of hip-hop has diminished. Although that is debatable, who is to say how hip-hop will emerge period?

We went from having the Tupac’s and Biggies to the Soulja Boy’s and Lil B’s and now the Kendrick Lamar’s and J Cole’s — the cycle has been instilled for years. Hip-hop is filled with different elements and components that make it so distinct from other genres; it’s diverse and has no limits to anyone’s artistry.

Despite the critics, if an artist has a hit record no one can take that away from them. Let’s take rapper Lil Pump, for instance, his record “Gucci Gang” has a continuous flow and repetition of lyrics that don’t dwell much on issues or even much of anything besides money.

The way the beat creeps in simply solidifies the track even more for the lack of lyricism, today that is what attracts the public — not all but definitely a majority of so-called music “fans”. If the beat is right and can get you hype in the function, then it will get airplay and be played during every occasion. It starts off with social media buzz which then generates responses, good or bad, if an artist hits the desired reach then they have achieved their marketing goal — it’s all about the numbers. The bigger the numbers, the more acquired fans, and then more money.

Being a fan of hip-hop, I’m always curious to see what artist is going to be the next big thing in the game. I definitely have my preferences for music, but I always have an open mind whenever an artist releases new music. However, if I’m not feeling the album and/or mixtape then I won’t hesitate to voice my thoughts about it even if it differs from popular opinion; hence, my review on 21 Savage’s “Issa Album” — he redeemed himself on “Without Warning”.