"We’re laying the foundation for a beauty movement that celebrates real girls, in real life."
Glossier is bringing back the importance of natural beauty in the makeup industry. With a mass following through social media and promotion, the internet-based brand is making strides in embracing the minimal look. "Because “beauty” should be fun, easy, imperfect, and personal. Above all, we believe that you give life to products-products don’t breathe life into you."
According to the website, it started back in 2010 through their blog, IntoTheGloss.com. It's best referred to as "the world’s best beauty website and source for inspiration and information," by fans of their products. With an average of 1.5 million views on their site per month, the brand is expanding further every day.
own skin. Instead of using makeup as a 'mask', "It's all about celebrating difference and individuality."
Glossier's main priority isn't selling to their consumers - their focus is being in touch with them. They use their blog as an outlet to connect with their customers and provide a freedom of expression for their company. They ensure to maintain personal connections with fans of their brand, allowing a loyal consumer base through a strictly-online based brand.
Their philosophy says it all:
"We got our start with Into The Gloss, the world’s best beauty website and our source for inspiration and information. // As beauty editors, we’ve tried it all. We make our dream everyday products that don’t yet exist, are fun to use, and actually work. // We stay in constant communication with real Glossier users to give you what you want (and because we enjoy it)."
To read more about the company, click here. Or you can check out Glossier's website.