Your SEO support can make or break your brand’s online presence. Knowing how to choose the right SEO company is the difference between a surge in organic traffic, better traffic and increased conversions, and a freefall down the Google results.

A strong SEO strategy is essential for every business. Search engine marketing can teach you more about what your customers are looking for, and help you get viable, engaging content out to those who are most likely to benefit from it. In order to have a presence online, effective online marketing is a must, including SEO.

With that in mind, it’s important that you make the right decision when it comes to choosing an SEO agency. We’re going to take you through what to look for in an SEO agency and who the best options are.

What to look for in an SEO agency?

When starting your search for an SEO agency in London, you want to look at agency portfolios as your first port of call. This will give you an idea of the kind of work they have done and they accomplished they’ve achieved for their clients. You should also choose an ethical company which doesn’t entertain shady SEO practices, as these will ultimately harm your online reputation in the long run.

Remember that no one can guarantee certain results, and that cheap, fast and easy doesn’t exist when it comes to SEO. Any agencies making these kinds of promises should be taken with a grain of salt. It takes time to see the results of an SEO campaign.

You should also expect to see the method to the magic behind an agency’s efforts. Don’t fall for claims of a ‘secret sauce’ that you don’t need to know about – you should expect full transparency from your chosen agency, including a full report of their findings and how they intend to boost your business’s online profile.

Before you sign up to any company, ask them how they report their results. It’s important that they intend to provide full disclosure on where your site is going, how it is working and where it can be improved, alongside full analytics to evidence these claims. The best SEO firms will cater your marketing plan to your specific requirements and goals, so make sure you aren’t just being shown numbers and being taken through the motions of a ‘one size fits all’ approach. Any SEO agency worth their weight will provide bespoke services tailored to your specific needs.

Who are the best rated SEO agencies in London?

The SEO marketplace is a very busy zone right now, with numerous companies promising to offer an array of marketing solutions for your business. However, not all of them will be able to deliver on these promises.

To find the best option, be sure to look beyond their own words to see what their customers have to say, through onsite and social media testimonials. You should also look to see if they’ve won any awards for their social media services.

PN Digital SEO Agency London is one of the leading options out there, and for good reason. On average, they’ve helped their clients generate over £250 million in additional revenue over the past 12 months. They have been featured on FOX, NBC and CBS, and were voted the number one SEO agency in London. They also hold a near perfect score on Trust Pilot from their customers.