Rihanna’s new makeup line, Fenty Beauty, is already making noise to makeup fanatics everywhere. Launched in over 1,600 stores and in 17 countries around the globe, this makeup line represents unity and inclusivity among women everywhere. Inspired by her love for makeup as a child this line allows every woman to express herself just as the culture icon Rihanna does.
Although Rihanna’s love for make-up contributed to the initiation of her line, what drove her vision was the beauty industries lack of diversity. She saw that the span of colors offered in high-end makeup lines failed to include pigments that complimented a variety of unique skin tones and types. Fenty is created specifically to fill a gap in the beauty world.
The line offers 40 shades of foundation to fill this void offering diverse shades which target “hard to match” skin tones. Additionally, 20 shades of makeup sticks and a healthy span of highlighters and lipsticks are offered. The line is ubiquitous revealing the true essence of the brand. In an interview with E News, Rihanna comments that “I want women of all shades to feel included…” and “that was important for me within choosing the shades.” Her website evens says that the line exists “so that women everywhere would be included.” Women of every ethnicity, race, and culture, can now lavish in the method self-expression that is makeup.
Another important aspect of the music icon’s line was the image of the “Fenty Face.” In a video featured on the Fenty Beauty website, it shows the “Fenty Face” in various application on a diverse group of women of various cultures. Rihanna recognizes that beauty is subjective and exists in all different styles. Rihanna said the reason she named the brand “Fenty” was because her name was personal to her and she wanted this line to represent how she sees beauty.