Everything Wrong With LulaRoe

If you had a Facebook account it is highly likely that you have been exposed to the monstrosity that is Lularoe at least once. Whether it be watching a consultant do an unboxing live stream or receiving one of the infamous "Hey girl! Wanna be your own boss babe?" messages from a girl who used to bully you in high school. LuLaRoe is a dangerous pyramid scheme, not a "side hustle". I recently fell down the LuLaRoe hole on Youtube and watched the documentary from Vice that highlights the horrors of working for LuLaRoe. I was appalled to find that the company is still alive and that there are still people willingly joining LuLaRoe and were unaware of just how problematic this "company" is.

It is a multi-level marketing scheme.

Giphy

Multi-level marketing is defined as a "marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system. When a LuLaRoe vendor recruits someone to join their team they make a 5% commission from every order that person makes as long as you yourself order at least 175 pieces. Once a vendor reaches "trainer level" they make a 3% commission from the orders made the people the vendor recruited as well as their recruits. But, only if you order at least 1,750 pieces. LuLaRoe is a textbook example of a pyramid scheme.

The owner is SO problematic.

Giphy

LuLuRoe was created in 2013 by DeAnne Stidham and was later joined by her husband Mark Stidham. The Stidham's have been in a lot of trouble since the conception of their business. They were recently accused of hiding millions of dollars to avoid having to pay creditors (they allegedly owed $33 million in unpaid bills, $49 million in damages, and $4.1 million to other creditors such as UPS). Mark Stidham supposedly responded to payment requests by saying, " "look guys, I am not going to pay you guys a f***ing dime unless the judge orders me to pay it, and DeAnne and I will take our two or three hundred million dollars to the Bahamas, and f***everything.". DeAnne has also been accused of some pretty shady stuff. In the documentary done by vice, one of the consultants mentioned that when she reached trainer level DeAnne added her to a group chat called the "Tijuana Skinnies". Everyone in the group chat, including DeAnne and her sister Lynnae, pressured this woman to go to Tijuana, Mexico and have an illegal gastric sleeve procedure done. Stacy Kristina (LuLaRoe consultant) revealed that DeAnne told her that she likes her leaders to be a size small or medium. Lynnae's nephew, Sam Schultz said that DeAnne and Lyanne charge $5,000 for the surgery that only costs $4,000 and keeps the profit. A former LuLaRoe mentor by the name of Courtney Hardwood said DeAnne pressured her to go through with the gastric sleeve procedure. Hardwood decided to instead to opt for a less invasive gastric balloon procedure. However, she started experiencing serious complications afterward that nearly killed her and had to have the balloon removed. Almost immediately after Lynnae began pressuring Hardwood to go through with the gastric sleeve procedure.

The clothes are ugly and cheaply made.

Giphy

LuLaRoe's most popular clothing items are their leggings that come in a large array of colors and patterns. Many of these patterns being far too obnoxious to EVER wear (or too inappropriate due to pattern placement) and consultants have no say in what they order. The owner of LuLaRoe comes from a Mormon background and strives to produce "modest" clothing and is said to have played a huge role in the "modesty movement" Not only are the clothes ugly but they are cheaply made and improperly stored. The Vice documentary shows a former vendor ripping a pair of "defective" leggings as easily as paper. Another woman claimed to have received a shipment of leggings that were wet and smelled like mildew and believed that it is because LuLaRoe stores their clothing improperly.

The company is ableist. 

On several occasions, the company has faced backlash for its ableist tendencies. LuLaRoe has even gone as far as to side with vendors over disabled customers. For instance, when vendor Robert Budenbender mocked down syndrome during a live stream with the statement "My name is Robert and I'm special". Budenbender later issued an apology video that involved his wife and her sister who has down syndrome. He ultimately used his wife's sister as a "prop" to prove that he's not ableist because he knows someone with down syndrome. To make matters even worse, LuLaRoe came to Budenbender's defense while in partnership with the National Down Syndrome Society (the partnership was terminated shortly thereafter). The company has also had several run-ins with the deaf community as well. The primary method that most vendors use to sell LuLaRoe is through live streams. Most live stream services do not have the capabilities to provide closed captioning for the deaf and hard of hearing. During a live stream with popular vendor Amber Jones, a customer asked her to hold up the price tag to the camera so she could see the price and size and asking if Jones had a particular size and style in stock. Amber Jones and the other viewers quickly became annoyed with the viewer for "cluttering the comments" and refused to cater to the viewers' request even after they explained that they are fully deaf. This behavior certainly seems to go against the brands' mission statement: To create freedom, serve others, and strengthen families through fashion. It's a community where lives are improved through love, purpose, confidence, trust, and growth.

They heavily promote poor financial planning.

Giphy

Selling LuLaRoe does not come without a price. As a matter of fact, the buy-in to be a LuLaRoe consultant can range from $5,000 to $9,000. Consultants also are required to purchase at least 33 pieces ($350) to remain active. Not only is it ridiculously expensive to sell LuLaRoe, but they are notorious for encouraging consultants to make irresponsible financial decisions to afford their "side hustle". These include charging it all to a credit card, taking out a loan, and selling plasma and breast milk. At least 70 people have filed for bankruptcy because of LuLaRoe since 2018. Most people who leave LuLaRoe leave in a substantial amount of debt and have to work several jobs to pay it off.

They target and prey on the weak. 

"They really pushed recruiting. Not so much sales at all. Recruiting, recruiting, recruiting. They said 'if it's a warm body then take 'em'" is a statement made by a former LuLaRoe vendor in the documentary by Vice. It has been proven that MLM's such as LuLaRoe are more likely to target vulnerable people such as disabled people, stay at home moms, and those who are not financially stable.

The moral of the story is to avoid LuLaRoe at all costs. If you just HAVE to buy some leggings or a floral print t-shirt dress, just do yourself a favor and go to Old Navy. The clothes are half the price of LuLaRoe and better quality.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Swoon

119 People Reveal How The Pandemic Has Affected Their Love Lives, And Honestly... Relatable

"I haven't been able to get out of the 'talking phase' with anyone."

The reality is, there's no part of life the pandemic hasn't affected. Whether it's your work life, your home life, your social life, or your love life, coronavirus (COVID-19) is wreaking havoc on just about everything — not to mention people's health.

When it comes to romance, in particular, people are all handling things differently and there's no "right way" of making it through, regardless of your relationship status (single, taken, married, divorced, you name it). So, some of Swoon's creators sought out to hear from various individuals on how exactly their love lives have been affected since quarantine began.

Keep Reading... Show less

Megan Thee Stallion and Cardi B just dropped the hottest summer single yet. It's called "WAP" and we're going to get into all the intoxicating lyrics.

This song empowers females and their sexuality. These women put the ridiculous music industry female beef to bed, and I mean tucked away in a coma.

Keep Reading... Show less
Featured

How To Write Down The Holy Grail Recipe Everyone Begs You To Make

Because everyone has a signature cocktail, cake, or pasta they bring to every potluck.

NBC

From back when I used to bring my mom's classic white chocolate chip cookies to preschool on my birthday to now stirring up my signature tequila cocktails at every friends' barbecue, I've always had a couple of standby recipes in my culinary rotation.

Keep Reading... Show less
Adulting

Meet My Cat: Cheshire, The Stray Turned House Cat Who Lives in Michigan

I never considered myself a cat person, but Chess immediately stole my heart.

Madelyn Darbonne

In 2016, a stray cat gave birth to a litter of three grey kittens on my aunt and uncle's property. I had never considered myself to be much of a cat person, but these furballs immediately stole my heart. I got to watch them grow up until they were old enough to leave their mother's side.

Keep Reading... Show less
Featured

How To Binge-Watch A TV Show —And Then Write A Review About It

Writing your favorite and least favorite things about a show could not be more fun.

Photo by Mollie Sivaram on Unsplash

Looking for a new show to binge? Stop scrolling through your options and listen.

Sometimes a good show doesn't come down to the genre or the actors involved, it comes down to the fact that it is simply a GOOD show. If any of these things sound appealing to you, you should definitely watch.

Keep Reading... Show less
Health and Wellness

11 Reasons Why Getting A Cat Is The Best Thing You Can Do For Your Mental Health

Cats may mess up your puzzles but they'll always love you unconditionally — as long as you have some catnip, that is.

Scout Guarino

Alright, everyone, it's time to stop spreading the rumor that all cats are mean, aloof, and hate everyone. Like dogs, each cat has its own personality and tendencies. Some like a lot of attention, some like less — each person has to find the right cat for them. As for me, my cats Bienfu and Reptar have seen me at my worst, but they've also helped pull me out of it. They're a constant in my life and they give me the strength to get through the day in spite of my depression, and there's even scientific evidence to support it!

Keep Reading... Show less

I've been bleaching my hair since I was in seventh grade. Yes, you read that correctly, seventh grade. That's nearly 10 years of maintaining a very light shade of blonde that too-often brings about dryness and brittle strands.

Keep Reading... Show less

Chances are if you're here, you're probably interested in writing an open letter. Yay! We're excited to have you.

Of course, not all open letters are created equal. In fact, there's a recipe to writing one for Odyssey that'll get featured on one of our many verticals. When it comes to Swoon specifically (for those new around here, that's our dating and relationships vertical), we receive dozens of open letters each month, many of which are all very similar.

Keep Reading... Show less

With a new phone comes great responsibility: Do not break it! And the best way to do that is with a case. However, picking a case can be a challenge. No need to fret, I am here to help break down some of the best cases for the new iPhone SE 2020. Honestly, I think it's going to be impossible to choose!

Keep Reading... Show less

To some who have been out of the dating world for a while, it can be hard to get back into the swing of things after being single for some time. So, I asked 26 people what they think is important to know before looking for love again, here's what they had to say.

Keep Reading... Show less
Facebook Comments