Everything Wrong With LulaRoe

If you had a Facebook account it is highly likely that you have been exposed to the monstrosity that is Lularoe at least once. Whether it be watching a consultant do an unboxing live stream or receiving one of the infamous "Hey girl! Wanna be your own boss babe?" messages from a girl who used to bully you in high school. LuLaRoe is a dangerous pyramid scheme, not a "side hustle". I recently fell down the LuLaRoe hole on Youtube and watched the documentary from Vice that highlights the horrors of working for LuLaRoe. I was appalled to find that the company is still alive and that there are still people willingly joining LuLaRoe and were unaware of just how problematic this "company" is.

It is a multi-level marketing scheme.

Giphy

Multi-level marketing is defined as a "marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system. When a LuLaRoe vendor recruits someone to join their team they make a 5% commission from every order that person makes as long as you yourself order at least 175 pieces. Once a vendor reaches "trainer level" they make a 3% commission from the orders made the people the vendor recruited as well as their recruits. But, only if you order at least 1,750 pieces. LuLaRoe is a textbook example of a pyramid scheme.

The owner is SO problematic.

Giphy

LuLuRoe was created in 2013 by DeAnne Stidham and was later joined by her husband Mark Stidham. The Stidham's have been in a lot of trouble since the conception of their business. They were recently accused of hiding millions of dollars to avoid having to pay creditors (they allegedly owed $33 million in unpaid bills, $49 million in damages, and $4.1 million to other creditors such as UPS). Mark Stidham supposedly responded to payment requests by saying, " "look guys, I am not going to pay you guys a f***ing dime unless the judge orders me to pay it, and DeAnne and I will take our two or three hundred million dollars to the Bahamas, and f***everything.". DeAnne has also been accused of some pretty shady stuff. In the documentary done by vice, one of the consultants mentioned that when she reached trainer level DeAnne added her to a group chat called the "Tijuana Skinnies". Everyone in the group chat, including DeAnne and her sister Lynnae, pressured this woman to go to Tijuana, Mexico and have an illegal gastric sleeve procedure done. Stacy Kristina (LuLaRoe consultant) revealed that DeAnne told her that she likes her leaders to be a size small or medium. Lynnae's nephew, Sam Schultz said that DeAnne and Lyanne charge $5,000 for the surgery that only costs $4,000 and keeps the profit. A former LuLaRoe mentor by the name of Courtney Hardwood said DeAnne pressured her to go through with the gastric sleeve procedure. Hardwood decided to instead to opt for a less invasive gastric balloon procedure. However, she started experiencing serious complications afterward that nearly killed her and had to have the balloon removed. Almost immediately after Lynnae began pressuring Hardwood to go through with the gastric sleeve procedure.

The clothes are ugly and cheaply made.

Giphy

LuLaRoe's most popular clothing items are their leggings that come in a large array of colors and patterns. Many of these patterns being far too obnoxious to EVER wear (or too inappropriate due to pattern placement) and consultants have no say in what they order. The owner of LuLaRoe comes from a Mormon background and strives to produce "modest" clothing and is said to have played a huge role in the "modesty movement" Not only are the clothes ugly but they are cheaply made and improperly stored. The Vice documentary shows a former vendor ripping a pair of "defective" leggings as easily as paper. Another woman claimed to have received a shipment of leggings that were wet and smelled like mildew and believed that it is because LuLaRoe stores their clothing improperly.

The company is ableist. 

On several occasions, the company has faced backlash for its ableist tendencies. LuLaRoe has even gone as far as to side with vendors over disabled customers. For instance, when vendor Robert Budenbender mocked down syndrome during a live stream with the statement "My name is Robert and I'm special". Budenbender later issued an apology video that involved his wife and her sister who has down syndrome. He ultimately used his wife's sister as a "prop" to prove that he's not ableist because he knows someone with down syndrome. To make matters even worse, LuLaRoe came to Budenbender's defense while in partnership with the National Down Syndrome Society (the partnership was terminated shortly thereafter). The company has also had several run-ins with the deaf community as well. The primary method that most vendors use to sell LuLaRoe is through live streams. Most live stream services do not have the capabilities to provide closed captioning for the deaf and hard of hearing. During a live stream with popular vendor Amber Jones, a customer asked her to hold up the price tag to the camera so she could see the price and size and asking if Jones had a particular size and style in stock. Amber Jones and the other viewers quickly became annoyed with the viewer for "cluttering the comments" and refused to cater to the viewers' request even after they explained that they are fully deaf. This behavior certainly seems to go against the brands' mission statement: To create freedom, serve others, and strengthen families through fashion. It's a community where lives are improved through love, purpose, confidence, trust, and growth.

They heavily promote poor financial planning.

Giphy

Selling LuLaRoe does not come without a price. As a matter of fact, the buy-in to be a LuLaRoe consultant can range from $5,000 to $9,000. Consultants also are required to purchase at least 33 pieces ($350) to remain active. Not only is it ridiculously expensive to sell LuLaRoe, but they are notorious for encouraging consultants to make irresponsible financial decisions to afford their "side hustle". These include charging it all to a credit card, taking out a loan, and selling plasma and breast milk. At least 70 people have filed for bankruptcy because of LuLaRoe since 2018. Most people who leave LuLaRoe leave in a substantial amount of debt and have to work several jobs to pay it off.

They target and prey on the weak. 

"They really pushed recruiting. Not so much sales at all. Recruiting, recruiting, recruiting. They said 'if it's a warm body then take 'em'" is a statement made by a former LuLaRoe vendor in the documentary by Vice. It has been proven that MLM's such as LuLaRoe are more likely to target vulnerable people such as disabled people, stay at home moms, and those who are not financially stable.

The moral of the story is to avoid LuLaRoe at all costs. If you just HAVE to buy some leggings or a floral print t-shirt dress, just do yourself a favor and go to Old Navy. The clothes are half the price of LuLaRoe and better quality.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Swoon

119 People Reveal How The Pandemic Has Affected Their Love Lives, And Honestly... Relatable

"I haven't been able to get out of the 'talking phase' with anyone."

The reality is, there's no part of life the pandemic hasn't affected. Whether it's your work life, your home life, your social life, or your love life, coronavirus (COVID-19) is wreaking havoc on just about everything — not to mention people's health.

When it comes to romance, in particular, people are all handling things differently and there's no "right way" of making it through, regardless of your relationship status (single, taken, married, divorced, you name it). So, some of Swoon's creators sought out to hear from various individuals on how exactly their love lives have been affected since quarantine began.

Keep Reading... Show less
Lifestyle

Preview These Top Nordstrom Anniversary Sale 2020 Picks — From Luxury Purses To Skincare

Currently 3 million people viewing the Stella McCartney purse I absolutely must have.

Online shopping has been a guilty pleasure of ours for years, but now more than ever it's been a shopping lover's outlet for all our home redecorating projects and resort wear we're purchasing for that trip we had to cancel.

One of my favorite places to (virtually) window shop has always been Nordstrom. I admittedly can't afford to go on sprees there often, but I still get a high off of adding things to my cart I know I'll never actually end up buying. But sometimes, that's not enough — that's when I, like the masses of luxury-, beauty-, fashion-, and decor-lovers around the world count the days down to the annual Nordstrom Anniversary Sale.

Keep Reading... Show less
Politics and Activism

If 'Hockey Is For Everyone,' Why Is Matt Dumba So Alone In Fighting For Racial Equality In The NHL?

If the NHL is using #WeSkateForEquality, why is Dumba alone in the fight for equality?

On Saturday, August 1, 2020, the National Hockey League resumed play for the first time since March 12, 2020. The season was paused due to the growing coronavirus (COVID-19) spread and a concern for the players contacting the virus and spreading it through the League. Fans and players sat and waited for the hockey season to resume, which took more than 140 days.

Keep Reading... Show less
Lifestyle

I Recommend This $85 POC-Founded Hair Brush To Everyone — Here's Why It's Worth EVERY Penny

It replaces nearly three steps in my hair routine.

- Though as a little girl, I had the silkiest, softest hair that would get compliments everywhere I went, since I turned about thirteen I've since had coarse, dry hair no amount of deep conditioning masks or sulfate-free shampoo could fix.

- I started using the Raincry's Condition Boar Bristle Brush several months ago, and while I noticed that my hair had been softer, silkier, and shinier than it had ever been, I didn't make the connection because I never thought a simple hairbrush could make any difference in my hair texture.

- I will be the first to admit that I thought it was ridiculous to spend nearly a hundred dollars on a hairbrush, but this one eliminates the need for me to use any heat tools or styling products on it.

- I put some oil or a serum in my hair when it's wet, brush my hair with the boar bristle brush once it's dry, and end up with the lowest maintenance, shiniest hair I've had since I was 8 years old.

@raincrybeauty

Keep Reading... Show less
Swoon

What Your Favorite Rom-Com Says About You And Your Dream Guy

These movies are always there for us when we need them.

YouTube

Bingeing a romantic comedy is always a good idea, and during this pandemic, these movies bring us one of the only elements of romance we can get. Through all the break-ups, obstacles, and struggles in our love lives, romantic comedies have always been there to make us laugh and keep us company while we cry.

While we love these movies for the beyond gorgeous male love interests, the female protagonists are still the ones we always remember. Although rom-coms are far from reality, it is always fun to imagine what our life would be like if a cinematic studio was behind our love life. So what does your favorite romantic comedies say about your dream guy?

Keep Reading... Show less
Entertainment

7 Things You Need To Know About Our NEW Bachelorette, Tayshia Adams

Could THIS be the most dramatic season in "Bachelorette" history?

Bombshell news coming from Bachelor Nation today, Tayshia Adams is replacing Clare Crawley as the bachelorette!

Rumor has it that Clare found her person early on in the process and did not want to continue with the process of leading other men on throughout the season.

Keep Reading... Show less

The NBA is back, and for basketball fans, like myself, it has been the BEST news we have heard since COVID-19 shutdown play indefinitely. I mean, come on, we need to see if James Harden can once again perform so well he has back-to-back 50 point games, Kawhi can lead another team to the championship title, and whether Giannis is going to be back-to-back MVP... among like 500 other things running through our heads!

In the midst of all of the amazing statistics and records that these players are breaking, though, we also just love the NBA because well, there are some pretty good looking guys out there. Here are the 19 hottest NBA players (in no particular order) you would totally let slam dunk on you now that the NBA has returned.

Keep Reading... Show less
Health and Wellness

Everything You Need To Know About Macronutrients, Because A Diet Should Be More Than Calories

Pay attention to what you're eating, not just how much you're eating.

Plenty of people are familiar with the "calories in, calories out" (CICO) method of dieting which can be used for losing, gaining, or maintaining weight. This method relies on calculating a person's total daily energy expenditure (TDEE) to ensure that they are not overeating or undereating to achieve their desired weight. TDEE considers a person's height, weight, age, gender, and level of activity to determine what their caloric intake should be — some calculators can factor in body fat percentage as well. When I used a TDEE calculator online, it said that my TDEE would be 1,990 calories if I was trying to maintain my weight, but are all calories created equal? I'd argue that they're not.

It might seem obvious to some of you that 1,990 calories of macaroni and cheese are not healthy at all compared to 1,990 calories of varied foods (fruit, veggies, meat, bread, etc.).

Keep Reading... Show less

Whether you're in an unhealthy relationship currently, you know someone who is, or you just want to have these numbers saved just in case it could one day save someone's life (if not your own), this article is for you. Here are three numbers to save in your contacts ASAP so you can always be safe, both physically and mentally, in every relationship.

Keep Reading... Show less
Swoon

Just Because You're Asked To Be In A Wedding, Doesn't Always Mean You Should Say Yes

If you can't invest time, money, and YOURSELF, maybe say no to the offer for the bride's sake!

Being in a wedding is a really big commitment. I personally think if you've never been in one before, you don't understand the time, money, and energy that goes into being a part of it.

Keep Reading... Show less
Facebook Comments