The New York Times, as well as multiple other media outlets, are reporting on the recent name change that you will notice on the big screen. In 2018, The Walt Disney Company purchased a majority of Rupert Murdoch's entertainment holdings for $71.3 billion. Included in the arrangement was the '20th Century Fox' studio that has an 85-year legacy. Disney decided to drop the word "Fox" from the name to prevent public confusion that the studio is still connected with Rupert Murdoch's Fox News. All of which has been confirmed by a Disney spokesman, according to The New York Times.
Fox News is a media superpower and has been making headlines, and not for all positive reasons.
The former chairman of Fox, Roger Ailes, and television personality Bill O'Reilly, have soaked and dried up in the limelight for their sexual harassment scandals for many years. Additionally, the media outlet's on-air stars are openly confident in their support of not-so-popular President Donald Trump. As a result, Disney felt as if it was no longer appropriate to possibly even suggest the association between the studio and news outlet.
What does this mean for us?
Essentially nothing. Although this is news in the entertainment industry, it will have zero effect on the quality of your movie, unless it irks you to the point where you cannot sit still without the "Fox" in the title. I'm pleased to see this rebranding approach-- it shows that companies like Disney care about the public's perception.
But how much do we know, right?
Business is business. Although the company may be claiming it is due to negative connotations that "Fox" must be removed, it just as well may be to prevent free advertising for Fox, to save money, or who knows what! Either way, this rebranding initiative gives me confidence in powerful companies like Disney to stand their ground and not be afraid to publically speak to political conflicts that can potentially hurt their brand.
Will other companies follow in similar footsteps? Only time can tell.