Market trends constantly change as brands leverage the latest technologies and respond to shifting consumer preferences. Now, it's not just about making a splash or creating attention-grabbing content. Once businesses have made target audiences aware of their existence, they must connect with them meaningfully, establish a reputation as a trustworthy source of information, and nurture those relationships. In my opinion, these digital trends in 2022 have different hype. Here are a few predictions for digital marketing in 2022.

The Metaverse :

In the metaverse, people work, play, and socialize in augmented reality, virtual reality, 3D holographic avatars, and video-not just one-off experiences like in gaming, but a persistent ecosystem.

Patrick Casey, director of growth marketing at digital health brand Felix Health, says brands should consider this virtual space and the use of metaverse development services as a part of their 2022 marketing strategies.

Short, DIY videos :

Social media has shifted from status updates and curated photo grids to short video posts with TikTok. Other platforms jumped on the bandwagon, with Instagram launching its Reels feature and Youtube leaning into short videos.

In short videos, we emphasize our fast-paced consumption pattern and the need for simple, brief messages or content that asks us to participate-whether it's learning a new dance joining a challenge, or taking part in surveys and polls.

The neutrality of gender:

Brands such as Old Navy and Pacific Sunwear released gender-neutral clothing collections in 2021. Inclusion is becoming more popular. Managing director of web design firm Midas Creative, Damien Buxton, believes that brands will increasingly move away from traditional gender roles to avoid alienating their customers. "The dynamics of households and people have changed and are continuing to change," he said. "Marketing will become gender-neutral and less focused on preconceived ideas of what sex an individual is and what they should see."

Simple content :

Last but not least, while content marketing has long been a cornerstone of digital marketing, 2022 will be the year marketers embrace simplicity and clarity in content. According to Hilda Wong, content agency Content Dog, the internet is now flooded with content. It would be best if you stood out from the crowd so that your content is noticed in the first place. How do brands accomplish this? They don't need flowery prose. Content needs to be precise. "It doesn't have to be difficult. The general public needs to understand it. Explicit content will be more effective."

Marketing is rapidly changing. Despite all the changes, one thing remains the same: marketing is tricky. While the principles remain the same, the execution rapidly changes. The rise of new platforms, algorithms, policy alterations, and constantly evolving consumer behavior has contributed to this.

Enter marketing automation.

Most businesses have adopted marketing automation to adapt to and exploit these changes. The software has boosted workflows, provided real-time analytics, and provided marketers with superpowers (like warping time by removing the need to do things manually).

By the end of 2023, the global marketing automation market is expected to reach 25.1 billion US dollars.

9 out of 10 marketers already use more than one form of marketing automation software regularly, with 63% planning to increase their budgets this year

What is Marketing Automation?

Marketing automation is a marketing approach that allows marketers to send automated marketing messages to a specific group of people at a set time (or triggered event) under certain conditions.

It goes far beyond email. Social media, SMS, and other digital channels rely on it.

In B2C and B2B marketing, the goal is to automate, simplify, and automate processes with less human intervention.

Marketing automation is no longer just a necessity but the key to success for many companies. As such, here are the emerging marketing trends that will help you take your marketing to the next level in 2022.

Here are a few things that must be top trends in 2022 in digital marketing.

The use of AI in email marketing, content marketing, and SEO:

The rise of artificial intelligence and machine learning has paved the way for large-scale content automation.

With AI-powered writing tools, you can produce content faster. Yes, it creates your emails, blog posts, social media statuses, and even ad copy for you. Nonwriters love this feature!

Copywriters also use AI to generate ideas, pick messaging angles, and find better hooks.

One example is the In-charge Magic Writer. The software is based on GPT3 technology (developed by OpenAI, co-founded by Elon Musk). It can generate unique subject lines, email outline ideas, and even emails for you. Write entire emails for you in seconds. It generates a ton of copy examples for you after you provide it with a topic, tone, and your company's name.

Conversational marketing and chatbots:

Stop one-way communication with customers. This is a truth that every business should follow. Engage them in a conversation.

We included conversational marketing on our list because of this.

Businesses communicate with customers to show that they care about their needs. According to Forbes, this is the future of direct marketing.

The technology has advanced to the point where personalized conversations are now possible. Adopt a more human-centric strategy using chatbots. You can even run them 24/7, so you can keep customers engaged even when you're sleeping.

There are some best practices you should be aware of when leveraging the power of programmed bots. Remember that today's customers are much more sophisticated and intelligent.

- Personalize your chatbot by giving it a name, image, and personality

- Let it speak like a human

- Let your users know that they're still talking to bots (it doesn't hurt, to be honest)